Digital Content Strategist

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Job Description

As a valued colleague on our Creative Studios team, the Digital Content Strategist leads the strategy, writing, governance, and optimization of content across all digital channels, including websites, email, mobile experiences, digital products, content hubs, marketing automation platforms, and emerging AI-driven experiences. The ideal candidate is a storyteller who can develop compelling content while ensuring it’s aligned with business needs, brand, SEO/SEM requirements, accessibility standards, channel best practices, and measurable business outcomes.

The strategist also builds and manages digital content systems (taxonomy, metadata, workflows), partners with cross-functional teams to elevate content quality and performance, establishes and ensures content governance and efficiency best practices, and serves as a connective tissue between content creators, channel owners, product teams, UX, SEO/AEO, analytics, personalization, and digital marketing and technology teams. They champion content excellence, operational efficiency, and data-driven optimization across the full digital ecosystem.

THE IMPACT YOU WILL MAKE

The Digital Content Strategist role will offer you the flexibility to make each day your own while working alongside people who care so that you can deliver on the following responsibilities:

Content strategy and development

• Lead digital content strategy, planning, writing, and refinement across websites, email, and other channels.

• Partner with SEO and analytics teams to establish content hierarchy and develop the enterprise’s new content strategy.

• Write and optimize compelling content in the brand voice; evaluate existing content to identify gaps improvement opportunities.

• Train marketers on writing for digital channels, internal AI search, SEO/AEO/GEO/SEM, accessibility, channel conventions, and metadata/tagging best practices.

• Serve as the liaison between marketing, product, brand, UX, and IT for cross-channel digital content initiatives.

Content governance and optimization

• Develop and govern content workflows within content management/web content management systems (CMS/WCM) and other content activation systems (e.g., marketing automation, website).

• Audit digital content experiences to improve engagement, discoverability, and conversion.

• Collaborate with digital teams to test and optimize content across channels and journeys.

Metadata and taxonomy

• Build and maintain metadata models and tagging frameworks across all content types.

• Align metadata with SEO/GEO/AEO, paid SEM, audience segments, personas, journey stages, and campaign architecture.

• Support content reuse and modular content assembly across systems (CMS, DAM, MAP, etc.).

Publishing and execution

• Publish, update, and manage content across CMS/WCM, DAM, and marketing automation platforms.

• Support translation and localization workflows across digital channels.

• Manage digital asset strategy (tiering, reuse criteria, localization rules) across the full digital estate. 

THE EXPERIENCE YOU BRING TO THE TEAM

Minimum Required Experiences

• 4 years of professional experience in digital content strategy, content creation, and technical writing.

• Bachelor’s degree.

• Exceptional written and verbal communication skills with a strong writing portfolio showcasing content for technical and non-technical audiences.

• Demonstrated expertise creating/organizing/tagging content for SEO/AEO/GEO crawlers.

• Familiarity with digital accessibility standards and content management systems.

• Strong analytical, project management, and collaboration skills, with the ability to manage multiple priorities in fast-paced, cross-functional environments.

Desired Experiences

• Bachelor’s degree in marketing, English, journalism, liberal arts, media, communications, advertising, or writing and/or advanced degree preferred.

• 5-10 years of professional experience in digital content strategy, content creation, and technical writing.

• Experience in the financial services, mortgages, or real estate industry.

• Experience contributing to website build, migration, or refresh projects.

• Proven expertise writing for AI products, such as chatbots, virtual assistants, or other conversational interfaces.

• Experience conducting website content audits, inventories, and taxonomy/metadata development.

Marketing – Writing – Lead Associate

Target Pay Range: $96,000 - $124,000 a year

Qualifications

Education:

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For most roles, employees are expected to work onsite on a regular basis at their designated office location. In-office work cadence is determined by your manager. Proximity within a reasonable commute to your designated office location is preferred unless the job is noted as open to remote.

Fannie Mae is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, sex, national origin, disability, age, sexual orientation, gender identity/gender expression, marital or parental status, or any other protected factor. Fannie Mae is committed to providing reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment, unless to do so would cause undue hardship to the company. If you need assistance using our online system and/or you need a reasonable accommodation related to the hiring/application process, please complete this form.

The hiring range for this role is set forth below. Final salaries will generally vary within that range based on factors that include but are not limited to, skill set, depth of experience, certifications, and other relevant qualifications. This position is eligible to participate in a Fannie Mae incentive program (subject to the terms of the program). As part of our comprehensive benefits package, Fannie Mae offers a broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being. See more here.

Requisition compensation:

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