As a member of the Online Experience and Intelligence (OXI) team at GE Vernova, you will be an active contributor towards generating new leads and influencing existing deals. Your role will partner across the businesses to drive enhanced customer engagement and experience – online and offline.
About the Role
GE Vernova is seeking a Digital Content Specialist to sit at the intersection of content operations and search strategy. This role will lead our business SEO and Generative Engine Optimization (GEO) strategy while managing a team of content contractors supporting website and campaign content across our Gas Power, Nuclear, Wind, and Consulting Services businesses.
The ideal candidate is a process-oriented content strategist who can blend hands-on editorial execution with strategic thinking, someone who can manage day-to-day content operations while identifying bottlenecks and improving workflows while simultaneously driving how GE Vernova shows up in traditional and AI-driven search engines.Job Description
Key Responsibilities
Content Development & Governance- Support content development for key business campaigns, translating complex technical topics into compelling, customer-centric messaging
- Use AI strategically to improve efficiency and consistency while maintaining content quality
- Maintain editorial guidelines, content governance standards, and templates to ensure consistency across the organization
- Extend core content across formats and channels including blogs, social, infographics, video scripts, and digital experiences
- Define and track content performance metrics and optimize based on data-driven insights
- Manage a team of SOW-based writing contractors: assign work, review deliverables, provide editorial feedback, and ensure quality, brand voice, and consistency
- Track contractor capacity and budget utilization against SOW terms
- Serve as the primary point of contact for contractor onboarding, performance, and scope management
- Manage the enterprise SEO and GEO strategy across GE Vernova business unit websites
- Leverage AI tools to conduct SEO audits at scale, identifying technical issues, content gaps, and optimization opportunities
- Define, track, and report on KPIs including organic traffic, keyword rankings, AI answer engine visibility, and conversion metrics
- Translate business priorities into actionable SEO/GEO roadmaps by business unit
- Apply structured data, metadata, and entity optimization best practices for traditional and AI-driven search visibility
- Stay current on evolving GEO best practices and how LLM-based search surfaces are changing content discovery
- Conduct hands-on SEO audits of web pages — identifying technical issues, content gaps, and optimization opportunities — and translate findings into prioritized action plans
- Serve as the primary relationship owner for GE Vernova's external SEO agency
- Set strategic direction, review agency recommendations, and hold the agency accountable to KPIs and deliverables
- Manage regular cadence meetings, performance reporting, and agency SOW/budget
- Ensure agency recommendations are translated into clear, actionable items for web, content, and development teams
Required Qualifications
- 5–7 years of experience in content strategy, digital marketing, or SEO
- Proven experience managing external agencies or vendors
- MBA or equivalent experience
- Experience managing freelance/contract writers or a content production team
- Experience using AI-powered tools for SEO auditing, content optimization, or workflow automation
- Hands-on proficiency with SEMrush
- Working knowledge of technical SEO fundamentals
- Familiarity with (or strong interest in) Generative Engine Optimization
GE Vernova offers a great work environment, professional development, challenging careers, and competitive compensation. GE Vernova is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE Vernova will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
Relocation Assistance Provided: No
For candidates applying to a U.S. based position, the pay range for this position is between $85,300.00 and $142,100.00. The Company pays a geographic differential of 110%, 120% or 130% of salary in certain areas. The specific pay offered may be influenced by a variety of factors, including the candidate’s experience, education, and skill set.
Bonus eligibility: discretionary annual bonus.
This posting is expected to remain open for at least seven days after it was posted on August 13, 2026.
Available benefits include medical, dental, vision, and prescription drug coverage; access to Health Coach from GE Vernova, a 24/7 nurse-based resource; and access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services. Retirement benefits include the GE Vernova Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions, as well as access to Fidelity resources and financial planning consultants. Other benefits include tuition assistance, adoption assistance, paid parental leave, disability benefits, life insurance, 12 paid holidays, and permissive time off.
GE Vernova Inc. or its affiliates (collectively or individually, “GE Vernova”) sponsor certain employee benefit plans or programs GE Vernova reserves the right to terminate, amend, suspend, replace, or modify its benefit plans and programs at any time and for any reason, in its sole discretion. No individual has a vested right to any benefit under a GE Vernova welfare benefit plan or program. This document does not create a contract of employment with any individual.
Skills Required
- 5-7 years of experience in content strategy, digital marketing, or SEO
- Proven experience managing external agencies or vendors
- MBA or equivalent experience
- Experience managing freelance/contract writers or a content production team
- Experience using AI-powered tools for SEO auditing, content optimization, or workflow automation
- Hands-on proficiency with SEMrush
- Working knowledge of technical SEO fundamentals
- Familiarity with or strong interest in Generative Engine Optimization (GEO)
GE Vernova Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about GE Vernova and has not been reviewed or approved by GE Vernova.
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Retirement Support — The 401(k) plan includes company matching contributions and additional company retirement contributions, with access to Fidelity resources and financial planning consultants. Feedback suggests this structure supports long-term savings beyond a basic match.
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Parental & Family Support — Paid parental leave is available with flexible, continuous or non-continuous usage, and is complemented by adoption resources and Work/Life Connections guidance. Maternity leave is described as extended relative to typical workplace norms.
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Leave & Time Off Breadth — Time-off programs include 12 paid holidays, permissive time off for many salaried roles, and dedicated personal, illness, and caregiving time for U.S. new hires. Some hourly roles start with a defined PTO bank, while other roles may offer unlimited time off.
GE Vernova Insights
What We Do
GE Vernova is a planned purpose-built company on a mission to electrify the planet while simultaneously working to decarbonize it. If we want our energy future to be different…we must be different. Our mission is embedded in our name. We retain our treasured legacy, “GE,” in our name as an enduring and hard-earned badge of quality and ingenuity. “Ver” / “verde” signal Earth’s verdant and lush ecosystems. “Nova,” from the Latin “novus,” nods to a new, innovative era of lower carbon energy that GE Vernova will help deliver. GE Vernova brings together GE’s portfolio of energy businesses including Power, Wind, Electrification and Digital businesses. With focus, GE Vernova is accelerating the path to more reliable, affordable, and sustainable energy, while helping our customers power economies and deliver the electricity that is vital to health, safety, security, and improved quality of life. Together, we have The Energy to Change the World.
Why Work With Us
Join our team, to evolve and grow, surrounded by some of the brightest minds in the industry who help you get better every day. You’ll get the chance to rewrite the rules, work on cutting-edge technology, and be part of a global team for positive change.
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