Digital Content Specialist

Reposted 2 Days Ago
Be an Early Applicant
Grand Rapids, MI, USA
In-Office
Mid level
eCommerce • Retail • Sales
The Role
Lead digital content strategy and standards for Meijer ecommerce. Manage PIM systems, vendor and IT relationships, implement AI scorecarding in Power BI, troubleshoot imagery metadata and GS1 compliance, run digital eligibility campaigns, analyze ecommerce data, and train vendors.
Summary Generated by Built In

As a family company, we serve people and communities. When you work at Meijer, you’re provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family – take care of your career and your community!

 

Meijer Rewards

  • Weekly pay

  • Scheduling flexibility

  • Paid parental leave 

  • Paid education assistance

  • Team member discount

  • Development programs for advancement and career growth

 

Please review the job profile below and apply today!

The Digital Content Specialist leads the strategy, acquisition, and usage of digital content at Meijer. In this role, the Digital Content Specialist creates and enforces standards, maintains digital eligibility with internal and external stakeholders, and analyzes backend ecommerce data. This role works directly with buyers, merchandising ITS, digital ITS, marketing, ecommerce, photo agencies, paid media, and external vendor partners.


 

What You'll Be Doing

Systems Used

  • Microsoft 365 (advanced Excel skills), Stibo PIM (Product Information Manager), Power BI, Nielsen IQ Label Insights, 1WorldSync, Salsify, Syndigo

Standards and Attribute Strategy

  • Own and develop the overall content strategy to maintain Meijer’s online brand equity and translate the in-store customer experience to an online platform
  • Implement Artificial Intelligence for digital content scorecarding (using Power BI)

Digital Eligibility Campaigns and Reports

Vendor Relations

  • Direct collaboration with vendors ranging from local businesses to Fortune 500 companies
  • Troubleshoot vendor PIM issues and facilitate system training

IT Relations

  • Develop features and bugs within the Agile Program Increment (PI) structure
  • Digital Content Specialist is the bridge from vendor to Meijer IT

Imagery Standards and Operations

  • Troubleshoot imagery metadata issues in PIM (e.g. pixels, DPI/PPI, image file format, aspect ratio, file size)
  • Partner with the Meijer photo studio to track and upload imagery
  • Understand industry-wide GS1 regulations

This job profile is not meant to be all-inclusive of the responsibilities of this position; may perform other duties as assigned or required.

What You'll Bring With You:

  • Bachelor’s degree in relevant field (digital marketing, merchandising, ecommerce, information systems, digital content creation, etc.)
  • 2-5 years of experience in the above fields
  • Knowledge of the retail industry and eCommerce
  • Basic understanding of Search Engine Optimization (SEO)
  • Ability to analyze reporting and provide insights
  • Ability to collaborate with, and present to internal and external stakeholders (e.g. Meijer buying directors, influential vendor account managers and leadership)
  • Passion to learn company systems, processes and tools, and identify opportunities of improvement
  • Proactive and action-oriented
  • Detail-oriented and organized
  • Ability to meet production deadlines
  • Strong interpersonal skills
  • Excellent written and verbal communication skills
  • Proficiency in the Microsoft Office Suite
  • Basic understanding of intellectual property rights, compliance and enforcement

Skills Required

  • Bachelor's degree in digital marketing, merchandising, ecommerce, information systems, or related field
  • 2-5 years of experience in digital content, ecommerce, or related fields
  • Proficiency with Microsoft Office Suite, advanced Excel skills
  • Experience with Stibo PIM, Salsify, Syndigo, 1WorldSync, or similar PIM/product data systems
  • Experience using Power BI for reporting and analytics
  • Familiarity with Nielsen IQ Label Insights (or similar product data/label tools)
  • Understanding of GS1 regulations and product data standards
  • Basic understanding of SEO
  • Ability to analyze reporting and provide actionable insights
  • Experience implementing or applying AI for analytics or scorecarding (using Power BI preferred)
  • Ability to troubleshoot imagery metadata issues (pixels, DPI/PPI, file format, aspect ratio, file size)
  • Ability to collaborate with and present to internal and external stakeholders
  • Vendor relationship management and ability to train vendors on PIM systems
  • Basic understanding of intellectual property rights, compliance and enforcement
  • Detail-oriented, organized, proactive, able to meet production deadlines, strong written and verbal communication skills

Meijer Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Meijer and has not been reviewed or approved by Meijer.

  • Healthcare Strength Healthcare coverage is described as a meaningful part of the total package, with medical, dental, and vision options and additional supplemental coverage. The availability of wellness programming and online doctor visits further strengthens the health offering.
  • Retirement Support Retirement offerings are positioned as solid, including 401(k) access and Roth 401(k) options that some find valuable. Union-negotiated structures are also associated with above-average pay and benefits in certain service roles.
  • Leave & Time Off Breadth Time-off benefits are a recurring bright spot, including paid time off, vacation time, and holiday pay that can accumulate over time. Paid parental leave is also part of the package, supporting work-life needs alongside PTO.

Meijer Insights

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The Company
HQ: Grand Rapids, Michigan
26,032 Employees
Year Founded: 1934

What We Do

It takes guts to start a business during the Great Depression. And it takes vision to keep it going. Our founder, Hendrik Meijer, opened Thrifty Acres in 1934. Almost thirty years later, his son, Fred, pioneered the world’s first ever supercenter – setting the table for who we are today: a multi-billion-dollar household name in retail. Of course, we’re not done. Not by a long shot. We recently launched the nation’s largest grocery home-delivery service – reinventing the business of grocery shopping … again. A lot has changed over the years, except for one thing; we’re still family owned. And that sense of family runs deep in everything we do. It’s the difference between selling a product and serving a community, and it’s the reason we’ve given back over $30 million to local food pantries in the last ten years. So, if you appreciate the pioneering spirit of Meijer, we’d like to connect with you. Because the bigger our family, the better

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