Digital Content Specialist
The Digital Content Specialist is responsible for creating, optimizing, and reporting on digital content across social media, landing pages, and other marketing channels. This role supports content performance by applying social SEO best practices, developing audience-focused content, and leveraging reporting insights to improve engagement and campaign results. The ideal candidate is creative, detail-oriented, and eager to grow their expertise in content marketing, social media, and digital performance.
Core Responsibilities:
- Create, edit, and optimize social content, landing pages, and other digital assets that drive audience engagement, brand awareness, and lead generation.
- Support social content strategy through content planning, trend research, and platform-specific recommendations across Instagram, TikTok, LinkedIn, Facebook, and YouTube.
- Build and manage landing pages designed to support marketing campaigns, lead generation efforts, and conversion-focused initiatives.
- Assist with social search research, competitive analysis, and content audits to identify opportunities for improved discoverability, engagement, and content performance.
- Collaborate with sales, marketing, design, and editorial teams to develop compelling, audience-focused content experiences across digital channels.
- Monitor social content, landing page, and campaign performance using reporting tools and platform insights.
- Build, maintain, and update client-facing reports and dashboards within Looker Studio, Agency Analytics, or similar reporting platforms.
- Analyze content performance data and provide insights and recommendations to improve engagement, reach, and overall content effectiveness.
- Optimize content for social search and discoverability by leveraging platform-specific SEO best practices, keyword-informed copy, hashtags, metadata, and content formatting.
- Stay current on social media trends, platform updates, social SEO best practices, content marketing strategies, and emerging digital opportunities.
Qualifications:
- 1–3 years of experience in content marketing, social media, digital marketing, or a related field.
- Experience creating content for social media platforms including Instagram, TikTok, LinkedIn, Facebook, and YouTube.
- Familiarity with social media SEO and content optimization best practices.
- Experience building or updating landing pages within CMS platforms such as WordPress, HubSpot, Wix, or similar systems.
- Familiarity with reporting platforms such as Looker Studio, Agency Analytics, or native social platform insights.
- Strong writing, editing, and communication skills.
- Ability to analyze content performance and make optimization recommendations.
- Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field preferred.
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Skills Required
- 1-3 years of experience in content marketing, social media, digital marketing, or a related field.
- Experience creating content for Instagram, TikTok, LinkedIn, Facebook, and YouTube.
- Familiarity with social media SEO and content optimization best practices.
- Experience building or updating landing pages within CMS platforms such as WordPress, HubSpot, Wix, or similar systems.
- Familiarity with reporting platforms such as Looker Studio, Agency Analytics, or native social platform insights.
- Strong writing, editing, and communication skills.
- Ability to analyze content performance and make optimization recommendations.
- Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.
Hearst Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hearst and has not been reviewed or approved by Hearst.
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Healthcare Strength — Healthcare coverage is described as comprehensive, including medical plan choice, full in-network preventive coverage, dental and vision, telemedicine, prescription coverage, and fertility resources. Mental-health resources and other wellbeing services (e.g., therapy sessions, crisis support, virtual physical therapy, and chronic-condition programs) further strengthen the health offering.
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Retirement Support — Retirement support is positioned as meaningful through a 401(k) plan with company matching and Hearst covering plan administration fees. Performance bonuses are also noted as available in some roles, adding an additional rewards component beyond base pay.
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Leave & Time Off Breadth — Time-off benefits include paid holidays, paid sick days, and vacation time with a commonly cited annual range, alongside paid parental leave and family medical leave. A remote work program and flexibility signals are also included as part of the overall rewards experience.
Hearst Insights
What We Do
Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; transportation assets including CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; 33 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, California, which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York); more than 300 magazines around the world, including Cosmopolitan, ELLE, Men's Health and Car and Driver, and digital services businesses such as iCrossing and KUBRA; and investments in emerging digital entertainment companies such as Complex Networks.
