At Designer Brands, we are the proud parent company of DSW Designer Shoe Warehouse, The Shoe Company, and Rubino, operating nearly 675 stores across North America and a billion-dollar digital commerce business. We lead the footwear industry with a diverse portfolio of iconic brands, including Topo Athletic, Keds, Vince Camuto, Kelly & Katie, Jessica Simpson, Lucky Brand, Mix No. 6, Crown Vintage, and others. With expertise in design, production, and sourcing, we create on-trend footwear and accessories, delivered through a robust omni-channel infrastructure and national wholesale distribution. At Designer Brands, we are committed to fostering a culture of collaboration, innovation, and inclusivity, where each employee’s unique perspective contributes to our success. Anchored by our core values of “We Love What We Do,” “We Own What We Do,” “We Do What’s Right,” and “We Belong,” we continuously drive forward together, building a future where everyone can put their best foot forward.
Supports the digital content experience on dsw.com by developing and executing strategies that bring seasonal stories, brand moments, and customer‑first enhancements to life. Manages day‑to‑day content needs with a strong focus on quality, accuracy, and alignment across all digital touchpoints. Partners across creative, technical, and business teams to deliver seamless site updates that drive customer engagement and support digital business goals. Contributes to both seasonal initiatives and ongoing operational excellence to ensure the site remains fresh, relevant, and easy to navigate.
What You’ll Be DoingContent Strategy & Development
- Develop, brief, and build content strategies that support digital business goals.
- Create and execute customer‑focused content segmentation strategies.
- Write or edit digital messaging as needed, ensuring consistency with brand guidelines.
- Build and maintain content and creative assets tied to seasonal campaigns and business priorities.
- Execute site updates using the content management system (CMS).
- Ensure content is consistently represented across all platforms and meets brand and accessibility standards.
- Conduct experience QA and validation testing to confirm content accuracy and functionality.
- Coordinate and lead weekly site preview testing meetings to prepare the team for upcoming launches.
- Collaborate with technical and digital partners to implement new functionalities and support major projects or sprint cycles.
- Partner with creative, merchandising, and marketing teams to deliver aligned and cohesive content experiences.
- Manage sitewide operational and promotional messaging to support key business initiatives.
- Conduct competitive monitoring and analysis to stay current on digital content and messaging trends.
- Identify opportunities to enhance content effectiveness and site experience.
- Support content optimization efforts that contribute to both short‑term wins and long‑term digital growth.
Content & Production Skills
- Experience writing and/or editing digital content for retail or fashion websites.
- Ability to write clear, accurate briefs and partner effectively with cross‑functional teams.
- Experience with content management systems and digital asset management tools (Bynder and Strapi a plus).
- Directional understanding of SEO strategies is beneficial.
Technical & Analytical Skills
- Strong organizational skills with excellent attention to detail.
- Ability to interpret data and apply insights to improve content performance.
- Proficiency with MS Office Suite (Word, Excel, PowerPoint, Outlook).
- Experience with Adobe Creative Suite or similar digital tools is a plus.
Collaboration & Communication
- Strong communication skills with the ability to work effectively across creative, technical, and business teams.
- Comfort managing multiple tasks in a fast‑paced, dynamic environment.
- Ability to problem‑solve, remain flexible, and adapt to changing priorities.
- 2–3 years of experience in digital content strategy, e‑commerce, or related fields.
- Proficient in MS Office Suite (Word, Excel, PowerPoint, Outlook).
- Experience with e‑commerce platforms, CMS tools, and SEO strategies.
- Familiarity with competitive analysis and digital messaging trends.
- Bachelor’s degree in Marketing, Business Administration, or a related field.
Perks and Benefits You’ll Enjoy!
- Your Sole Well-Being: Our benefits package is crafted with our associates in mind! We support you with benefits like free virtual health care, robust family/fertility benefits, 401(k) w/ match, and more. Explore our offerings at https://mymobilewalletcard.com/dbi.
- Stride with Flexibility: We offer hybrid and remote work opportunities, giving you the freedom to stay connected, productive, and inspired—wherever you do your best work.
- Stepping Up Your Career: Take advantage of training programs, professional development, and education assistance to advance your career with a company that celebrates bold ideas and fresh perspectives.
- We are Shoe-Obsessed: Because we know a great pair of shoes can change your day, you’ll enjoy 30% off at DSW & com, plus discounts across our family of brands.
Top Skills
What We Do
Designer Brands is one of North America’s largest designers, producers and retailers of footwear and accessories that operates retail concepts. Our primary concept, DSW Designer Shoe Warehouse, offers brand name and designer dress, casual and athletic footwear and accessories. The first store opened in 1991 in Dublin, Ohio. Today, DSW operates more than 500 stores in 44 states. The Affiliated Business Group operates nearly 290 leased departments for other retailers, such as Stein Mart, in the U.S. Designer Brands also operates several retail concepts in Canada, including The Shoe Company and Shoe Warehouse, which provide a convenient footwear solution for the whole family, as well as DSW Designer Shoe Warehouse – nearly 150 locations in all. In 2018, the company acquired Camuto Group, the legendary product design and brand development organization best known for the successful Vince Camuto® brand and the footwear licenses of Jessica Simpson® and Lucky Brand®. The partnership transformed Designer Brands into one of the largest footwear companies in North America with global, industry-leading capabilities in product design, development, sourcing and production.
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