Digital Content Specialist II

Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status.  To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits

Job Description:

Seminole Hard Rock Support Services is transforming its digital landscape, building new digital foundations to enable modernized and mature digital capabilities at scale. As a strategic pillar of our journey, we are bringing together multiple historic website and app CMSs into one single CMS using Adobe AEM across the enterprise. This includes all of our websites across casinos, hotels, cafes, retail, Unity by Hard Rock, and more. Implementation is currently underway as the foundation for omnichannel initiatives, content parity, orchestration and personalization via ML modeling and AI recommendations. With this exciting new milestone in digital maturity for the org, we are seeking to build a team of highly experienced, top-notch experts to own, administer, activate and optimize using their polished and modern Adobe AEM/DAM during this pivotal period to continue to build and mature at scale. 

We are seeking a highly motivated, seasoned expert who is detail-oriented for our Digital Marketing Content Optimization Specialist role. This role is pivotal in writing and optimizing content for our various websites, including the Unity by Hard Rock loyalty website and mobile app. You will be responsible for crafting engaging content, maintaining brand consistency, and improving the digital experience for our users.

This is a shared service role supporting Seminole Gaming as well as all Hard Rock lines of business, such as Hard Rock Cafes, Hotels, Casinos and Entertainment, and the new Unity by Hard Rock loyalty program. Our digital ecosystem consists of multiple websites, a mobile app, and digital marketing channels that include SEO/SEM, paid meta, paid media, display, CRM, and social.

• Produce high-quality content that engages target audiences, increases website traffic, and boosts brand awareness across Hard Rock’s websites from different lines of business.

• Develop and optimize content for our Unity by Hard Rock website and mobile app to enhance user experience and engagement.

• Follow SEO best practices to improve organic search rankings and drive traffic.

• Meet deadlines and deliver content that aligns with project specifications and marketing goals.

• Collaborate with UX/UI designers to integrate content seamlessly into website and app designs, ensuring a cohesive user experience.

• Dynamic content and personalization using real-time audience segmentation and targeting.

• Drive content optimization via ML model recommendations and AI (generative and real time personalization built into Adobe).

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field or equivalent professional experience.

• Experience with Adobe Experience Cloud suite and digital marketing tools, including Experience Manager (AEM), AEM Assets, Adobe Analytics, and Adobe Target, strongly preferred.

• Proven experience in digital content creation, CMS administration, digital/ecommerce, and SEO.

• Experience managing content across multiple websites and mobile applications.

• Hands-on experience with Adobe Analytics or a comparable platform, including building reports and interpreting content performance data.

• Practical experience applying UX/UI best practices to content design and presentation. Familiarity with Figma preferred.

• Hands-on familiarity with ML modeling and AI for building dynamic content, personalization and recommendations in web/app content.

• Exceptional writing, editing, and proofreading skills with a keen eye for details and the ability to produce engaging content under tight deadlines.

• Understanding of SEO best practices, including keyword research, on-page optimization, and content structuring.

• Ability to analyze content performance, content velocity and traffic quality to make data-driven decisions to enhance content effectiveness using Adobe Analytics and derived insights.

• Proficiency in content management systems and digital marketing tools.

• Ability to create compelling content that aligns with brand messaging and marketing objectives as a single line of business, unique property or brand, with an enterprise mindset around omnichannel across the ecosystem.

• Strong collaborative skills with the ability to provide and receive constructive feedback while maintaining consistent branding and style.

• Eagerness to stay up to date about industry trends, best practices and strategies, taking advantage of the ongoing training portals and sessions through Adobe and related.

• Strong organizational and time-management skills, with the ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment.

• Self-motivated, action-oriented, and results-driven with outstanding communication and interpersonal skills.

• Adaptable and able to pivot quickly in a dynamic and agile work environment.

• Duties and responsibilities are typically performed in a professional office setting, but there may be times where you will need to be in operating areas. In these areas, you may be exposed to environmental factors including, but not limited to, secondhand smoke and excessive noise.

• While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk, or hear; and taste or smell. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus.