The Digital Content Producer is responsible for updating the local website by curating high-performing content — everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands. This role may include working early mornings, nights, and/or weekends.
Position Responsibilities
- Monitor all forms of media (print, TV, digital, blogs and social), as well as internal tools, and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
- Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
- Excellent at writing headlines that grow audience and engagement
- Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
- Understand different ways to tell a story, particularly producing short videos and choosing great photos and graphics
- Craft and send app alerts and email alerts
- Clip videos from broadcasts to be published in articles
- Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
- Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast
- Promote and distribute news content on social media and contribute to management of station-branded social accounts
- Flexibility to perform additional duties
Skill/Experience Requirements
- 2 years of experience in digital content and journalism
- Ability to be fast and first at breaking news; experience in a newsroom a plus
- Clever headline writer that gets readers to click
- Strong multi-tasking abilities
- Organized, technical problem solver and quick decision maker
- Ability to quickly learn new things and adapt to change
- Capable of researching, interviewing and writing original news articles
- Knowledge of SEO best practices and AP Style
- Understands social media’s importance in reporting stories and delivering traffic
- Enjoys working in teams and has excellent interpersonal skills
- Strong communicator
- Schedule flexibility
- Responds well to feedback
- Regularly meets measurements of success
- Understands goals and regularly works towards achieving them
- Proficiency in MS Office; HTML, CSS, Photoshop and Adobe Premiere experience a plus
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
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