- The Digital Content Producer lays the foundation for KXAN’s digital efforts, constantly keeping our digital platforms updated with the latest breaking news and stories that embrace our in-depth, investigative and First Warning Weather brands. They lead by active daily example, deploying best practices as they create and edit original content.
- Deploying best practices as they create and edit original content.
- Additional Job Duties
- Ownership: Take charge of KXAN’s digital efforts during their shift, including KXAN.com, the KXAN News App, KXAN+ connected TV apps and KXAN social platforms. Curates the KXAN.com homepage.
- Urgency: Cover breaking news with accuracy and speed on multiple platforms to reach the most people.
- News judgment: Prioritize, create and curate content, using pageviews and video views as a measure of success.
- News gathering and writing: Learn information about events through research, interviews, experience or attendance. Analyze background information related to news stories in order to be able to provide complete and accurate information. Determine a story's emphasis, length, format and multimedia elements, and organizes material accordingly.
- Enterprise: Pitch on-brand local and trending stories in addition to covering news of the day.
- Editing: Review copy and will correct errors in content, grammar and punctuation, following prescribed editorial style and formatting guidelines. Curate content from sister stations and other news feeds for the site. Share and distribute relevant and high-performing content to sister stations. Clip and publish video for kxan.com and other platforms
- Social Media: Demonstrate expert understanding of various platforms, including Facebook, X, Instagram and others, with the ability to share content creatively on them.
- Quality Control: Ensure all content meets company standards for journalistic integrity and production quality
- Cross train: Learn the means and mechanisms of the assignment desk and how it integrates with digital delivery. Perform other duties as assigned.
Requirements & Skills:
- Collaborative in approach to idea generation and quality control
- Ease with/ability to learn new technology independently and quickly
- Flexibility to adapt to change
- Thrives under deadline pressure
- Self-motivated and competitive
- Strong multi-tasking abilities
- Responds positively to feedback
- Strong communicator
- Knowledge of SEO best practices and AP Style
- Strong understanding of an analytics systems; Chartbeat and Adobe Analytics experience a plus
- Proficiency in Microsoft workspaces; HTML, CSS and Photoshop experience a plus
- Schedule flexibility (may include nights, weekends)
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What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
