The Digital Producer is part of a team that produces and promotes news content on WREG.com, the digital platform for News Channel 3 in Memphis, and on the social media accounts for the website and television station.
Essential Duties & Responsibilities:
- Writes news stories and headlines for the web and other digital platforms; edits and posts video clips
- Aggressively breaks news on digital platforms before competing news outlets
- Edits and repurposes television scripts and video for grammar, accuracy, tone and AP style
- Promotes content Facebook, Twitter, Youtube and other social media platforms
- Monitors data on page views and video views, promoting content appropriately to maximize reach
- Monitors email, social media and other media sources for story leads and ideas.
- Works with television reporters and producers to make sure information is reaching all platforms as quickly as possible
- Keeps content updated on website home page and social media platforms
- Use our social media and website to build and reinforce brand recognition and drive viewers to television
- Determines a story's emphasis, length, and format, and organizes material accordingly
- Research and analyze background information related to news stories in order to be able to provide complete and accurate information
- Checks reference materials such as books, news files or public records to obtain relevant facts
- Ensures that all content meets company standards for journalistic integrity and production quality
- Builds and calendars digital campaigns to promote local shows and specials.
- Adapts quickly to changing technology and new platforms
- Finds new ways to use social media and our website to engage with viewers
Requirements & Skills:
- Degree in journalism, experience in television or daily newspaper or online news site experience required; working web samples and/or print pages preferred
- Proficiency in using Wordpress is a plus.
- Knowledge of Associated Press style, SEO is required.
- Maintain positive work environment through active team participation and cooperation with co-workers in all departments
- Responds positively to feedback
Physical Demands & Work Environment:
The Digital Producer must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work in close proximity to others, or alone. Must be open to work shifts on morning, nights or weekends as needed.
Similar Jobs
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
