Gold and Blue Nation, the official TV partner of West Virginia University Athletics and Learfield, is seeking a Digital Content Producer to lead our online coverage of the Mountaineers. The Digital Content Producer must be a skilled writer who can create engaging, entertaining and informative sports content on multiple digital platforms.
Gold and Blue Nation is a growing, flourishing brand that creates big-market content while working in the family atmosphere of a small market. You’ll work in the friendly, blossoming community of Morgantown, while also partnering with dedicated teammates who together possess ten years of experience covering the Mountaineers.
About Us: Gold and Blue Nation, an extension of the WBOY Newsroom, is the most unique local TV sports operation in the nation. We produce daily WVU sports content on TV and the web for a group of five Nexstar Media Group stations in West Virginia and Maryland. Our studio programming, including our weekly coach’s show and award-winning pregame show, also airs on SportsNet Pittsburgh. Our TV programming reaches more than 3 million TV homes in the region, while our digital reporting garnered generated more than 4 million in total website and app traffic in 2023 and 2024. This year, Gold and Blue Nation was recognized as the Outstanding Sports Operation of the Virginias by the Virginia Associated Press Broadcasters.
Position Summary: The Digital Content Producer must be a skilled writer who can craft headlines and content that provide value to Mountaineer fans and drive user engagement. The content producer will cover all aspects of WVU Athletics, from football and basketball to Olympic sports and the national championship-winning rifle team. The content producer will build high-performing stories through interviews, contact with sources and social listening. The content producer will also manage the Gold and Blue Nation website, as well as official social media accounts on Facebook, Twitter and Instagram. A strong knowledge of social media platforms is a must. Additional duties may include editing short form video and/or reels content for social media, hosting and editing episodes of The Gold and Blue Nation Podcast and capturing and editing photos during games. Ability to shoot photos and video and edit photos, video and audio with Adobe Creative Cloud software is a plus.
Position Responsibilities:
Create digital sports content for www.GoldAndBlueNation.com and the free Gold and Blue Nation app
Report news quickly and accurately
Craft original WVU sports content that stands out from the competition
Understand types of stories/topics that drive web traffic
Work with management to deliver a content mix that best serves Mountaineer fans
Utilize social media for reporting and story promotion
Shoot photos and video as needed to tell stories in more compelling ways
Edit videos and photos using Adobe Creative Cloud software
Desire to develop and co-host episodes of The Gold and Blue Nation Podcast
Contribute to the management and upkeep of all Gold and Blue Nation digital platforms, including the backend of the website (WordPress) and app (Naviga)
Ability to perform other digital duties as needed
Skill/ Experience Requirements:
1-2 years' experience in creating digital content preferred
Knowledge of AP style
Enjoys collaborating with others and is a strong communicator
Ability to adapt and learn new things quickly
Ability to deliver multiple daily stories, meet deadlines and react effectively to breaking news
Understand social media’s importance in reporting stories and delivering traffic
Comfortable executing interviews in press conference and one-on-one settings
Must be willing to work nights and weekends — when the Mountaineers play, we’re there
Schedule flexibility during summertime
Proficiency in MS Office a must; HTML, CSS and Photoshop experience a plus
Education Requirements
Bachelor’s Degree
Typical day:
The Digital Content Producer will spend time at the start of the shift reviewing story ideas, monitoring social media, and coordinating a daily “digital planner” with the executive producer and staff. Our reporters are expected to craft multiple daily bylines. Social media updates, videos and monitoring of breaking news should be incorporated seamlessly into the shift, which will also involve live game coverage when applicable.
Measurements of success:
Deliver stories quickly, accurately and often
Provide a central role in story idea discovery and generation
Consistently seek to grow audience to your bylined stories
Grow social media and podcast audience and regularly promote links to stories
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What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
