Digital Content Director

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Columbus, GA, USA
In-Office
Digital Media • News + Entertainment
The Role

WRBL is looking for a self-motivated digital content director to join the top-ranked digital platform in Columbus, Georgia. This role is responsible for updating local websites, curating high-performing content, crafting homepage layouts driven by data, and helping to report news – everything from quick-hit local stories to breaking news stories. The ideal candidate will be able to deliver stories quickly, accurately, and often. The director will consistently seek to grow the audience and social media base.

  • Responsibilities:

    • Monitor all forms of media (print TV, Digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic.

    •Keep up with industry trends and innovations in digital streaming to ensure channels remain competitive and relevant.

    • Provide creative input and ideas to enhance the channel’s content and viewer experience.

    • Promote and distribute news content on social media.

    • Tracks stories from all sources including government agencies, wire services, and community groups.

    • Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and create opportunities to market web content on broadcast.

    • Perform all other duties assigned

    Experience:

    • Bachelor’s Degree

    • 2 years’ experience

    • Integrated Media

    • Very strong writing skills (AP style)

    • Word Press Experience

    • Social Media Management

    • Digital Focused

    • Has experience working in a Newsroom

    #LI-Onsite

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The Company
HQ: Irving, TX
5,001 Employees
Year Founded: 1996

What We Do

Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.

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