About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WIS:
WIS is the #1 local media organization in the capital city market of Columbia, South Carolina. It is the market’s top-rated broadcast television station, a digital publisher reaching tens of millions of users each year, and the home of GDM Columbia, a full-service in-house digital advertising agency with national scale. WIS is also the hub for Palmetto Sports & Entertainment, a statewide broadcast sports network, and an affiliate of Telemundo SC.
Serving South Carolina's Midlands since 1953, WIS offers the opportunity to join an award-winning culture for a popular brand built upon decades of market leadership. Named the South Carolina Broadcasters Association's Station of the Year a record 17 times, WIS has earned the Edward R. Murrow Award for Journalism Excellence, the National Association of Broadcasters' Service to America Award, the George Foster Peabody Award, and is an annual attendee of the Southeast Emmy Awards.
Among the many notable former journalists who helped set our standard, NBC Today Show co-host Craig Melvin began his career with WIS as an intern, photographer, reporter, and then anchor.
WIS produces more than 60 hours of local, original programming per week. The station offers a unique variety of multiplatform advertising solutions, sponsored content, and professional creative services for businesses of any size.
Columbia, South Carolina, is a vibrant and growing capital city with a diverse population. It is home to the U.S. Army's largest installation for Basic Combat Training, Fort Jackson, along with the University of South Carolina and multiple other colleges and universities. WIS is located downtown, just two blocks from the South Carolina State House.
Our community combines affordable quality of life with a variety of entertainment and activities to accommodate your lifestyle, whether it's our 50,000-acre Lake Murray, our Columbia Fireflies minor league baseball team, the Riverbanks Zoo & Gardens, nearby Congaree National Park, and so much more.
Job Summary/Description:
WIS is seeking a creative, driven Digital Content Producer to create, coordinate, and distribute news and sports content across WIS digital platforms and social media. This role is responsible for developing unique, engaging angles that resonate with digital audiences, with a strong emphasis on high school, college, and statewide sports coverage.
Duties/Responsibilities include, but are not limited to:
Digital news and sports production & reporting:
• Report, write, and publish news and sports stories daily, with a focus on the most impactful local, regional, and national developments.
• Maintain a heavy focus on high school and college sports across the Midlands and South Carolina, including game coverage, athlete features, recruiting, championships, and breaking sports news.
• Produce timely digital coverage during nights and weekends, particularly around live sporting events, playoffs, championships, and other major sports moments.
• Develop original digital story ideas and enterprise content that go beyond traditional coverage.
• Create content for the Palmetto Sports and Entertainment app.
• Produce clear, accurate, and engaging copy that adheres to Associated Press (AP) style and WIS editorial standards.
• Identify compelling sports-related angles, trends, and audience conversations that can drive engagement across digital and social platforms.
Platform management & publishing:
• Coordinate and publish content across WIS.com, WIS mobile and streaming apps, YouTube, the Palmetto Sports and Entertainment app, and all major social media platforms.
• Adapt stories, headlines, photos, video, and live updates for individual platforms, optimizing content presentation based on audience behavior and platform best practices.
• Regularly create and schedule social media posts to promote WIS news and sports content and engage audiences.
• Assist with real-time digital and social coverage of sporting events, including live blogs, score updates, highlights, postgame coverage, and audience interaction.
• Work a flexible schedule that includes nights, weekends, and occasional holidays as news and sports coverage demands.
Analytics & strategy:
• Monitor audience analytics and performance metrics across platforms.
• Use data insights to inform editorial decisions, refine content strategy, and identify opportunities for growth and engagement, particularly around sports content.
• Track sports audience interests and emerging trends to help shape daily coverage and longer-term content plans.
• Respond to shifting priorities in a fast-paced news and sports environment, adjusting coverage strategies as needed.
Editorial standards & collaboration:
• Demonstrate strong news judgment in story selection, framing, and presentation.
• Collaborate with newsroom staff, including reporters, anchors, producers, photographers, and the sports team, to maximize the impact of WIS digital content.
• Coordinate with sports reporters and photographers to ensure timely and comprehensive coverage of games, tournaments, athlete stories, and breaking sports news.
• Uphold the highest journalistic standards of accuracy, fairness, and integrity across all digital platforms.
• Provide copyediting and developmental editing support for digital stories and social posts as needed.
Qualifications/Requirements:
• Bachelor’s degree in journalism, communications, or a related field preferred, or an equivalent combination of education and relevant experience.
• Strong writing, editing, and copyediting skills, with demonstrated knowledge of AP style.
• Strong news judgment and the ability to work accurately and efficiently in a fast-paced, deadline-driven environment.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WIS-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- Bachelor's degree in journalism, communications, or a related field, or equivalent education and relevant experience
- Strong writing, editing, and copyediting skills
- Knowledge of Associated Press style
- Strong news judgment
- Ability to work accurately and efficiently in a fast-paced, deadline-driven environment
- Availability for nights, weekends, and occasional holidays
Gray Media Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gray Media and has not been reviewed or approved by Gray Media.
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Affordable Benefits — A no‑premium employee‑only medical option and heavily subsidized alternatives reduce premium costs, with added features like virtual care, infertility/adoption support, and travel reimbursement. Company‑paid life and disability insurance further bolster overall value.
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Leave & Time Off Breadth — PTO, paid parental leave, and company holidays are presented as standard elements of the package. These are complemented by wellbeing resources such as a 24/7 EAP and substance‑reduction programs.
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Retirement Support — A 401(k) Savings Plan is offered, with company materials and listings referencing employer contributions or matching. This provides structured retirement planning within the broader rewards mix.
Gray Media Insights
What We Do
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.
