Digital Content Producer/Copywriter - (Digital/Social/Video) Global Player

Digital Content Producer & Copywriter - Global Player

Your New Role: Digital Content Producer & Copywriter

Are you a digital content producer with a love of music, entertainment, news and more? Do you have a flair for copywriting, headlines and producing and making engaging social media content? If you thrive in a fast-paced, collaborative environment, where your written skills can be flexed as much as your social and audience skills, this role is for you. 

As a Global Player Digital Content Producer and Copywriter, you will work across all touch points of our flag ship audio and video app. This includes conceiving and creating social posts for the @GlobalPlayer handles, managing the editorial curation of content across the app and writing the copy we use for push notifications and more. You’ll work closely with the Global Player team and connect with every facet of the company, from our national radio brands to our market leading podcats audio producers and the wider podcast digital team to create content that drives engagement, builds audience, and amplifies the impact of Global’s slate of original podcasts. 

Content curation and creation (50%)

• Create and curate engaging audio, video and written content for Global Player and its social channels, ensuring it aligns with brand guidelines and audience needs.

Copywriting for Global Player communications (30%)

• Create market‑leading copy for push notifications, in‑app messages, app store copy and other Global Player touchpoints that drive strong click‑through rates and deliver a distinctive, engaging tone of voice.

Performance insight and optimisation (20%)

• Use analytics and audience insights to review performance, provide clear feedback to relevant teams and make recommendations to improve the effectiveness and impact of content.

What You’ll Love About This Role

Think Big: Work with one of UK’s biggest media companies and multiplatform content teams that reaches 50 million listeners each month 

Own It: Develop winning content ideas that drive engagement, channel growth, loyalty and build a strong community

Keep it Simple: Join a team with a deep understanding and passion for digital content and building audience 

Better Together: Collaborate with a dynamic and thriving team creating real impact in the audio, video and social space.

What Success Looks Like

In your first few months, you’ll have: 

• Built strong relationships with the Global Player teams and all the brands and shows that feed into the app.
• Planned, produced and scheduled engaging social posts for our Global Player, optimising content for various channels and developing a knack for what makes a post fly 
• Taken ownership of the Global Player tone of voice across the app, socials and messaging.
• Embraced our workflows, ensuring smooth, efficient delivery of content
• Thrived in a supportive, passionate team

What You’ll Need

• A passion for digital content and social.
• Knowledge of and an interest in music, entertainment, news and current events. 
• Strong copywriting and editorial skills.
• Strong understanding of social media platforms, trends, and best practices. Priority platforms are Instagram, TikTok and YouTube.
• Proficiency in content creation tools such as Photoshop, Premiere Pro and Canva
• Experience in community management and audience engagement.
• Analytical skills, you’ll be able to track content performance and make recommendations back to wider production teams on a 24/7 basis.
• Attention to detail: A meticulousness in ensuring every piece of content is of the highest standard. 
• Flexibility & positivity: A can-do attitude to managing a busy schedule of content production and distribution and delivering top results to share with the team.