Are you a digital journalist? Do you have strong writing, editing and newsgathering skills? Are you proficient with the latest social media tools and channels? The Digital Content Producer will write, produce, and package news and media content for digital publication consistent with the WPRI 12 News/WPRI.com editorial process. A key team member of the station Content Center, this role is responsible for generating content, confirming information, publishing, and dispatching news crews.
JOB SUMMARY: The Digital Content Producer/Assignment Desk Editor gathers, delivers and contributes accurate and visual news and information content across all media platforms.
Principle Duties & Responsibilities:
• Research, find, and confirm news stories for broadcast and digital
• Work inside fast-paced newsroom, contribute to the editorial process and make sound decisions in breaking news situations
• Take an active role in discovering and creating news content, including stories, photos, videos, etc.
• Execute strategies that engage and grow audiences across all digital devices
• Write, produce and edit material that appeals to target audiences
• Perform duties as an assignment editor, monitoring police scanners, booking guests and assigning reporters and photographers
• Track and confirm stories from all sources including government agencies, wire services, community groups, and social media
• Research production topics using various information sources and tools
• Push local content to national outlets and other Nexstar Digital platforms across the country
Specialized Knowledge/Skills/Abilities:
• Must be able to collaborate with news managers, reporters, anchors, videographers, producers, promotions, and engineering staff
• Excellent verbal, written, grammar and analytical skills
• Strong news judgment, journalistic integrity and understanding of viewer needs and expectations
• Knowledge of media production, communication and dissemination techniques and methods, including creative ways to inform and engage via written, oral, and visual media
• Ability to meet quality standards for service and evaluate customer satisfaction
• Be able to use SEO effectively to improve website traffic
• Proficient and savvy in social media platforms, tools, and best practices
• Interact with viewers/users via phone and social media sites
• Digital video editing skills
Education/Experience: Bachelor’s Degree in Journalism, Communications, TV/film or equivalent experience may substitute 2+ years’ experience in digital publishing, television or radio broadcast/production.
Training/Equipment: Utilize state-of-the-art web and television technology, video and graphics.
Work Environment/Physical Requirements: High-stress environment with deadline pressures. Occasional overtime required.
NOTE: This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned.
Top Skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
