DIGITAL CONTENT NEWS PRODUCER - WAFF

Posted 3 Days Ago
Be an Early Applicant
Huntsville, AL, USA
In-Office
Entry level
Digital Media • News + Entertainment
The Role
Produces digital news content for WAFF.com, social media, YouTube, apps, livestreams, and streaming channels. Writes web stories and breaking-news updates, manages station-branded social accounts, supports digital-first strategy, and collaborates across departments. The role may require on-camera presentation, ad-libbing breaking news, and work nights, weekends, or holidays.
Summary Generated by Built In

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WAFF:

WAFF is Huntsville, Alabama's #1 news station. We have a dominant digital presence in North Alabama and throughout the Tennessee Valley.
Visit https://www.waff.com/ to learn more.

Job Summary/Description:  

The Digital Content Producer helps the team with writing web stories, managing station-branded social media accounts, and contributing content to our streaming platforms. Ability to be on camera and ad-lib breaking news is a plus.

Duties/Responsibilities include, but are not limited to:

- Works with the digital content manager on strategic vision for the digital department and platforms including WAFF.com, WAFF’s social media pages, YouTube and digital streaming channels
- Focused on a “Digital First News Strategy” including writing web stories, app pushes, livestreams and social media content
- Cross-departmental collaboration and willingness to work in a team environment.
- Schedule could involve working nights, weekends, and/or holidays.

Qualifications/Requirements:

- Bachelor's Degree in journalism, broadcast media, or related field
- Previous experience in the digital field required
- Knowledge of AP Style required
- High-level understanding of journalistic ethics required

If you feel you’re qualified and want to work with a great group of people,  go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WAFF-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Skills Required

  • Bachelor's degree in journalism, broadcast media, or a related field
  • Previous experience in digital media or digital content
  • Knowledge of AP Style
  • High-level understanding of journalistic ethics

Gray Media Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gray Media and has not been reviewed or approved by Gray Media.

  • Affordable Benefits A no‑premium employee‑only medical option and heavily subsidized alternatives reduce premium costs, with added features like virtual care, infertility/adoption support, and travel reimbursement. Company‑paid life and disability insurance further bolster overall value.
  • Leave & Time Off Breadth PTO, paid parental leave, and company holidays are presented as standard elements of the package. These are complemented by wellbeing resources such as a 24/7 EAP and substance‑reduction programs.
  • Retirement Support A 401(k) Savings Plan is offered, with company materials and listings referencing employer contributions or matching. This provides structured retirement planning within the broader rewards mix.

Gray Media Insights

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The Company
HQ: Tulsa, OK
2,154 Employees
Year Founded: 1897

What We Do

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.

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