Overview
The Digital Content & Media Strategist is an advanced digital marketing specialist responsible for planning, executing, and optimizing upper‑funnel content and media initiatives that drive awareness, consideration, and downstream performance. This role provides centralized ownership of key digital channels, including programmatic media, branded content placements, audio and connected TV (CTV) partnerships, affiliate and influencer‑driven awareness efforts, and related testing initiatives, that influence full-funnel conversion outcomes.
Operating independently on complex initiatives, the Digital Content & Media Strategist applies data‑informed decision‑making, partners cross‑functionally, and establishes consistent execution and performance discipline across assigned channels. This role helps ensure upper‑funnel digital investments are measurable, scalable, and aligned to overall digital marketing objectives.
Responsibilities
Maintains a personal relationship with Jesus Christ. Is a consistent witness for Jesus Christ, maintains a courteous, Christ-like attitude in dealing with people within and outside of Compassion, and faithfully upholds Compassion’s ministry in prayer.
Acts as an advocate to raise awareness of the needs of children. Understands Christ’s mandate to protect children and prioritizes child protection in all decision-making. Abides by Compassion’s Statement of Commitment to Child Protection and Code of Conduct. Reports concerns of abuse, neglect, or exploitation and supports appropriate responses.
Plans and executes upper‑funnel digital content and media initiatives that drive awareness, consideration, and downstream engagement. Owns day‑to‑day execution across assigned channels, including programmatic media, branded content placements, audio and CTV partnerships, affiliates, and digital podcast and influencer advertising efforts.
Manages relationships with media platforms, publishers, and external partners to ensure effective placement, messaging alignment, and delivery against performance expectations. Collaborates with internal content and creative teams to ensure brand consistency and campaign alignment.
Monitors channel performance using platform reporting, analytics, and defined KPIs. Executes ongoing optimization and testing to improve reach, efficiency, engagement, and contribution to full‑funnel outcomes.
Analyzes campaign and channel performance to surface insights, support investment decisions, and recommend optimizations. Communicates performance trends, learnings, and recommendations clearly to cross‑functional stakeholders.
Partners closely with Digital Marketing, Analytics, Creative, and Technology teams to integrate digital content and media efforts into broader campaigns, journeys, and activation plans.
Applies and evolves best practices in digital content distribution, media execution, and performance measurement. Monitors emerging platforms, formats, and industry trends, sharing insights to improve channel effectiveness and team capability.
What You Bring
5–7 years of relevant digital marketing experience, with a focus on digital content distribution, media execution, or upper funnel channels.
Demonstrated ability to execute and optimize digital media and content initiatives across channels such as programmatic display, branded content placements, audio or podcast sponsorships, connected TV or streaming video, affiliates, influencer partnerships, or comparable awareness driven channels.
Hands on experience with digital media and content distribution platforms, such as DSPs, publisher platforms, affiliate networks, influencer platforms, or similar third-party media tools.
Strong understanding of full funnel digital marketing principles, including how upper funnel media and content contribute to awareness, consideration, engagement, and downstream conversion.
Proficient in using analytics and platform reporting tools (e.g., Google Analytics, Data Studio, Tableau, and channel level performance reporting) to evaluate effectiveness, identify insights, and inform optimization decisions.
Strong strategic and analytical thinking, with the ability to translate performance insights into clear recommendations and execution improvements.
Proven ability to work cross functionally with Content, Creative, Analytics, Technology, and Digital Marketing teams to plan and execute integrated initiatives. Excellent written and verbal communication skills, with the ability to clearly articulate performance results, learnings, and recommendations in a purpose driven organization.
#LI-REMOTE #LI- HJ
Skills Required
- 5-7 years of relevant digital marketing experience focused on content distribution and upper‑funnel channels.
- Proven ability to execute and optimize programmatic display, branded content, audio/podcast sponsorships, CTV/streaming, affiliate, and influencer campaigns.
- Hands‑on experience with digital media and distribution platforms (e.g., DSPs, publisher platforms, affiliate networks, influencer platforms).
- Proficiency with analytics and reporting tools (e.g., Google Analytics, Data Studio, Tableau) to evaluate performance and inform optimizations.
- Strong strategic and analytical thinking with the ability to translate insights into clear recommendations and execution improvements.
- Proven ability to work cross‑functionally with Content, Creative, Analytics, Technology, and Digital Marketing teams.
- Excellent written and verbal communication skills.
- Maintain a personal relationship with Jesus Christ and abide by Compassion's child protection and conduct policies.
What We Do
Compassion International is a Christian child development ministry aimed at releasing children from spiritual, economic, social and physical poverty in Jesus’ name. We are church-based: Compassion believes the Church is God’s chosen instrument to bring hope to a hurting world. We believe the strategic placement of local churches makes them best suited to address the holistic needs of the children in their communities. And only they can effectively deliver the Jesus-based teaching and whole-life care that children in poverty deserve. Compassion partners with 8,000+ churches in 25 countries around the world to deliver our holistic child development program. We are child-focused: Compassion’s ministry is focused on the individual child and his/her development. We offer this assistance irrespective of caste, creed, class or religion. At Compassion, we believe entire communities will feel the positive impact of our presence because what happens in the life of a child ripples throughout his or her environment. We are Christ-centered: Jesus is the core of our ministry and his life and teachings shape our programs. They reflect the spiritual commitments of our staff. And they guide how we love people, respect communities and cooperate with nations. We are committed to integrity: We hold ourselves to the highest professional and biblical principles in all aspects of our ministry and maintain the highest industry standards for our allocation of funds. Compassion and Compassion International are registered trademarks of the United States government
