In today’s world, data is the new gold – so organizations are generating lots of it. Unfortunately, this doesn’t mean this available data is automatically translated into actionable information – accessible at the right time, in the right hands, in the optimal format, on the appropriate device. That is where Esoptra comes in. Leveraging our flexible and scalable data innovation platform, we’ve developed solutions to concrete data challenges many organizations are facing today: tracing a product through a supply chain, creating digital content experiences for end consumers, automating standard and complex document flows, etc.
Since our foundation in 2017, we’ve grown into a team of Esoptrians with BIG ambitions for the future, and we’d love for you to become a part of our journey!
Job DescriptionEsoptra is looking for an all-star to develop and roll out our go-to-market, working closely with the management team to support content marketing strategy and increase our digital presence. Our ideal candidate is passionate about marketing and data, has strong communication skills and is someone who can manage multiple assignments and deadlines to support our digital and content marketing initiatives.
In practice, your challenges will be to…
- Develop and coordinate content marketing initiatives across the appropriate multimedia channels (website, social, blog, press, events)
- Design, roll out and manage the content calendar & marketing campaigns
- Build marketing expert network leveraging existing content marketing platforms
- Develop strategies and research new tools to support goals
- Research and draft content, optimized for SEO, adapted to its medium (video, social, website, use cases, blog posts, infographics, webinars, event materials…)
- Curate content for social media, draft social posts and manage its distribution to online channels and social media platforms to increase web traffic
- Stay up to date on trends in online and digital marketing
- Co-create content strategy aligned with quarterly & annual goals, supported by appropriate marketing metrics
Qualifications
Do you check most of the boxes below?
- I have prior experience in Digital and/or Content Marketing, ideally in B2B SaaS space
- I’ve built up knowledge and understanding of online marketing campaigns and social platforms, and know HTML and web publishing basics
- I’ve worked with search engine optimization & web traffic tools before (e.g. Google Analytics)
- I master the “80-20 rule”: able to juggle multiple responsibilities and projects, prioritize work assignments, critical tasks, and routine work to maximize results in a fast-paced, results-driven team environment
- I’m a strong communicator, both oral and written
- I’m a quick (self-)learner and thrive in ‘organized chaos’
- Startup DNA runs through my veins! I’m not afraid of taking initiative and willingness to approach work with a sense of urgency
- First and foremost, it excites me to co-create the journey and company culture that will take Esoptra to the next level!
Additional Information
In return we'll offer you...
...a helluva ride! We’re building the future of data innovation, and our international ambitions prove that we’re serious about it! Next to a flexible and attractive compensation package, you’ll find a passionate and high-paced team environment, an unlimited playground allowing you to leverage your make-it-happen attitude on a daily basis. Our offices are located in Herentals and Ghent, yet we have a flexible approach towards working location and mobility. Looking forward to meet you!
–The Esoptra Team
https://esoptra.com/digital-content-marketing-coordinator/
Skills Required
- Experience in digital and/or content marketing
- Experience in B2B SaaS marketing
- Knowledge of online marketing campaigns and social platforms
- HTML and web publishing basics
- Experience with SEO and web traffic tools (e.g., Google Analytics)
- Ability to manage multiple responsibilities and prioritize effectively (80-20 rule)
- Strong oral and written communication skills
- Quick self-learner and ability to work in fast-paced, ambiguous environments
- Proactive, initiative-taking "startup" mindset
What We Do
Twintag (formerly Esoptra) provides a Digital Twin platform that creates smart, scannable digital IDs for physical products, assets, and packaging. Through 'Product-Led Communication,' the company connects the physical world to the digital one, enabling real-time information delivery on sustainability, service, and marketing. Their solutions help businesses enhance customer engagement and ensure compliance with regulations, such as the EU Digital Product Passports.
