Digital Content Manager

Posted 2 Days Ago
Be an Early Applicant
Baltimore, MD, USA
In-Office
50K-55K Annually
Senior level
Digital Media • News + Entertainment
The Role
Manage and direct all digital content for radio stations, lead a team of digital producers, craft and execute web and social strategies, coordinate breaking news coverage, train staff, use analytics to grow engagement, and support digital sales initiatives.
Summary Generated by Built In

WBAL NewsRadio 1090 and FM 101.5 and 98 Rock, the Hearst-owned radio stations in Baltimore, Maryland are looking for a multi-platform journalist to execute our stations’ digital strategy and multimedia content initiatives. The Digital Content Manager is responsible for overall management and direction for all digital content efforts, including our website and social media pages. The Digital Content Manager helps craft and execute the strategy and tactics to achieve our journalistic, content and business goals. This is done under the direction of the Digital and Creative Services Director alongside the stations’ Program Directors and by working closely with fellow newsroom staff, show producers, as well as promotion and sales staff. The ideal candidate will have a working knowledge of digital technology as well as strong writing and editorial skills. The salary range is 50K-55K.

Job Responsibilities:                                     

  • Manages online content and operations including selecting and writing material for all our digital platforms.
  • Manages team of Digital Content Producers
  • Develops and guides execution of strategies to meet digital goals
  • Creatively develops unique content, event coverage and project ideas for web, mobile and social media
  • Works to develop content during breaking news
  • Works closely with news crews and producers coordinating and producing content for digital platforms
  • Coordinates consistent training of news personnel to contribute to all digital platforms (field gathering and presentation); maximize best practices to involve the whole station as regular contributors
  • Staff leader in leveraging social networks like Facebook, Twitter/X, Instagram, TikTok and YouTube to provide superior coverage and marketing of news.
  • Uses analytics and performance data to shape editorial strategy, strengthen coverage and grow audience engagement.
  • Helps in executing digital sales initiatives

Experience Requirements:

  • Team leadership experience
  • Knowledge and experience with Adobe Premiere, Photoshop, and Audition preferred
  • Broadcasting degree or equivalent preferred
  • Knowledge of best practices for Facebook, Twitter/X, Instagram, TikTok and YouTube

Qualifications Requirements:

  • Highly organized
  • Skillful Writer
  • Aggressive content gatherer
  • Detail-Oriented
  • Social Media savvy
  • Works well in stressful situations and with deadlines
  • Good news judgment
  • Desire to win, especially in breaking news situations
  • Team player 
  • Be willing to have a flexible schedule
  • Related experience and/or training considered as well as a combination of education and experience
  • Military training from Defense Information School with experience will be considered
  • Hearst Television is a proud supporter of military veterans. Related military training and experience will be considered

Values in Action

At Hearst Television we tell stories everyday. Stories about people all backgrounds, perspectives and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communications, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefits programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits. 

  • Medical | Dental | Vision
  • 401(k) Matching
  • Emotional Wellness Support
  • Paid Time Off
  • LGBTQ+ Health Services
  • Additional benefits to meet your and your family's needs
About Us
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

Skills Required

  • Team leadership experience
  • Knowledge and experience with Adobe Premiere
  • Knowledge and experience with Adobe Photoshop
  • Knowledge and experience with Adobe Audition
  • Broadcasting degree or equivalent
  • Knowledge of best practices for Facebook, Twitter/X, Instagram, TikTok and YouTube
  • Highly organized
  • Skillful writer
  • Aggressive content gatherer
  • Detail-Oriented
  • Social Media savvy
  • Works well in stressful situations and with deadlines
  • Good news judgment
  • Desire to win, especially in breaking news situations
  • Team player
  • Be willing to have a flexible schedule
  • Related experience and/or training or combination of education and experience
  • Military training from Defense Information School and related experience considered

Hearst Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hearst and has not been reviewed or approved by Hearst.

  • Healthcare Strength Healthcare coverage is described as comprehensive, including medical plan choice, full in-network preventive coverage, dental and vision, telemedicine, prescription coverage, and fertility resources. Mental-health resources and other wellbeing services (e.g., therapy sessions, crisis support, virtual physical therapy, and chronic-condition programs) further strengthen the health offering.
  • Retirement Support Retirement support is positioned as meaningful through a 401(k) plan with company matching and Hearst covering plan administration fees. Performance bonuses are also noted as available in some roles, adding an additional rewards component beyond base pay.
  • Leave & Time Off Breadth Time-off benefits include paid holidays, paid sick days, and vacation time with a commonly cited annual range, alongside paid parental leave and family medical leave. A remote work program and flexibility signals are also included as part of the overall rewards experience.

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The Company
HQ: New York, NY
3,010 Employees
Year Founded: 1887

What We Do

Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; transportation assets including CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; 33 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, California, which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York); more than 300 magazines around the world, including Cosmopolitan, ELLE, Men's Health and Car and Driver, and digital services businesses such as iCrossing and KUBRA; and investments in emerging digital entertainment companies such as Complex Networks.

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