Digital Content Manager

Peter Millar is seeking an experienced, strategic, and customer focused Content Manager to lead the planning, execution, and optimization of meaningful content across the full customer lifecycle. This role oversees our digital content ecosystem — shaping how our brand shows up across the website, marketing channels, and broader digital experience to drive engagement, conversion, and brand awareness. 

As a key connector between brand storytelling, commerce strategy, and execution, the Content Manager will develop and manage a strategic content roadmap and calendar that delivers valuable, relevant, and compelling experiences at every stage of the customer journey. You will collaborate closely with cross‑functional partners across Digital Commerce, Lifecycle Marketing, Site Merchandising, Digital Analytics, Site Operations, Creative, and Corporate Marketing to ensure alignment, consistency, and impact across all touchpoints. 

This role combines big‑picture strategy with hands‑on execution — using performance insights to continuously optimize content, elevate storytelling, and support product discovery, conversion, and revenue growth. The ideal candidate is a strong communicator and process leader who thrives in a collaborative environment, brings a thoughtful, data informed approach to content strategy, and builds strong partnerships across teams with clarity, curiosity, and a positive attitude. 

ESSENTIAL FUNCTIONS: 

• Develop, oversee and execute a customer centric content strategy that supports brand storytelling, digital commerce goals, and a seamless end‑to‑end customer journey across acquisition and retention moments. 

• Lead the planning, organization, and management of the content calendar, aligning priorities across teams, campaigns, and seasonal initiatives to ensure timely, cohesive execution. 

• Apply a thoughtful, data informed approach to content placement and messaging across key stages of the customer lifecycle. Balance new customer acquisition and loyalty driven engagement to maximize impact throughout the funnel. 

• Monitor and analyze weekly site and content performance through a customer experience lens. Develop reporting frameworks and translate insights into actionable recommendations to improve engagement, conversion rate (CVR), and overall site performance. 

• Develop, manage, and execute A/B and multivariate content testing strategies across key customer touchpoints. Partner cross functionality to evaluate results and scale learnings across cohorts and experiences. 

• Lead the end-to-end creative briefing process for digital experiences, partnering with cross-functional teams to identify content needs, write effective briefs, obtain alignment, manage timelines, and ensure creative assets are delivered and distributed for activation 

• Serve as a liaison between teams, facilitating cross-functional collaboration and alignment to support timely and accurate content execution 

• Partner cross-functionally to identify and implement journey improvements and conversion-driving opportunities through optimized messaging and content placement 

• Establish and uphold content process, standards, ensuring accuracy, consistency, and brand alignment across all digital experiences. Maintain a high bar for content quality, clarity, and relevance. 

• Maintain a strong understanding of the customer, competitive landscape, and performance indicators to inform ongoing content optimization efforts. Stay informed on competitive trends, emerging best practices, and evolving digital experience standards to continually elevate Peter Millar’s content approach. 

COMPETENCIES: 

• Ability to connect content planning and storytelling to business goals, customer behavior, and brand strategy 

• Demonstrated ability to lead complex projects, manage timelines, and hold stakeholders accountable to deliver high-quality work on time and on strategy. 

• A strong team player who excels at partnering across departments, building trust, and aligning diverse teams around a customer centric mindset. Known for operating with autonomy, ownership, and accountability, consistently delivering results with minimal oversight. 

• Clear, confident communicator with strong written and verbal skills; able to effectively engage and influence partners, peers, and senior leaders. 

• Highly detail‑oriented with the ability to manage multiple initiatives, deadlines, and priorities simultaneously who thrives in a fast paced, dynamic environment with shifting priorities and evolving business needs. 

• Combines creativity with critical thinking to solve problems, identify opportunities, and make thoughtful, data‑informed decisions. 

DESIRED EDUCATION AND EXPERIENCE: 

• Bachelor’s degree in business, marketing, communication or a related field 

• 3-5 years working on content management. Digital experience is a requirement

• E-commerce marketing experience in a retail (or wholesale) environment.  

• Experience building seasonal content calendars, executing content plans, and reporting performance at a manager and executive level.  

• Strong understanding of UI Design, usability best practices, and A/B testing on the website across all device types (PC, Mobile, Tablet) 

• Proficient in Google Analytics, Content Square and/or other web analytics tools 

• Apparel knowledge & luxury brand experience strongly preferred 

SUPERVISES: Manages relationships with internal business units.