KELOLAND News, the CBS affiliate in Sioux Falls, South Dakota, is seeking a Digital Content Manager to lead our team on all digital platforms. You'll coach and empower a high-performing digital team and use analytics to to make informed decisions that grow loyal, local audiences. The ideal candidate is both a strategist and a hands-on editor who thrives in breaking news situations. This manager will also ensure our digital experiences reflect KELOLAND's commitment to trusted, local journalism.
The Digital Content Manager will report to the News Director and will supervise a team of digital content producers and reporters who gather news for both broadcast and digital media. You will also work regularly with corporate digital managers on local and group projects, and conduct training and metrics meetings.
We are looking for someone who is an audience expert and understands how to grow distribution platforms to maximize readership. The ideal candidate can work across multiple platforms and jump into the mix to create high-performing content as needed.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
· Attends local editorial meetings and serves as a bridge between broadcast and digital in the local newsroom
· Trains and coaches, a team of local digital journalists
· Excellent at writing engaging headlines that increase page views and packaging content that grows page views per visitor, video-on-demand metrics, and time on site
· Works with digital reporters and site producers to ensure a steady stream of interesting content is packaged in an interactive way and promoted in a way that generates interest
· Evaluates traffic trends to make decisions on both daily content and longer-term content development that will grow traffic
· Leads team members responsible for planning and implementing special coverage projects (severe weather, breaking news, elections, enterprise original digital content)
· Monitors major news websites, local and state news websites, blogs, and social media for breaking news and trending topics
· Promotes news content on social media
· Meets big KPIs, ensures the team is meeting their role-specific KPIs
· Ensures local team meets daily deadlines
· Creates a positive work environment
· Track record of training journalists who prove to be successful
SPECIALIZED KNOWLEDGE/SKILLS/ABILITIES:
· Knowledge of SEO best practices and AP Style
· Organized, technical problem solver and quick decision-maker
· Enjoy working in teams and have excellent interpersonal skills
· Ease with/ability to learn new technology independently and quickly
· Ability to take direction and quickly implement new ideas
· Comfortable adapting to changes in an evolving industry and thrives under pressure
· Self-motivated, competitive spirit and assertive personality with the ability to balance multiple competing projects and priorities
· Schedule flexibility (nights, weekends)
· Strong understanding of web analytics; Google Analytics, Chartbeat experience a plus
· Proficiency in MS Office a must; HTML, CSS, OBS systems, and Photoshop experience a plus
Top Skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
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