Job Summary
Strategize, create and execute of all customer facing digital communication. This includes propelling opt-in and lead management process, strategizing, planning and producing all website content, eblast content and development and deployment of blogs published as well as champion of brand voice for all content reviewed and managed.
Responsibilities:
- Strategizing, Planning and Crafting Customer Facing Content including: blogs for IFF.com, content updates on IFF.com, eblasts to customers, landing pages and more
- Creates customer journeys for campaigns and project manages campaigns so team understands campaign plan fully and how we plan to execute
- Copywrite all content with Nourish TOV for Digital Content
- Translate technical data into something palatable our customers can use to help with their customers
- Must be able to/have knowledge of backend WordPress to not only write IFF.com content, but deploy as well
- Super user and admin of CMS and eblast deployment systems: SFDC/Pardot
- Report on Campaign Success Metrics and presenting data in a way many people in the organization understand.
- Integral member of lead management process team to create a lead management process that works for whole organization
- Strategizes and coordinates website refresh launches – gathering information for the site, rewording and working with agencies and copywriters to have content appropriate for the sites
Job Requirements
- Bachelor’s Degree or equivalent experience
- 10+ years of marketing experience, preferably with copywriting experience, marketing management experience and digital marketing.
- Strong presentation and writing skills and ability to effectively communicate technical data to a wide range of audiences.
- Graphic Skills preferred for compelling visual presentations.
- Knowledge on Project Management understanding to lead projects.
- Proven ability to work independently and on a team, juggle multiple priorities and complete responsibilities in a fast paced, change oriented environment.
- Proficient in operating Microsoft environment programs (PowerPoint, Word, Excel, Outlook) and interested in developing creative skills to manage other visual softwares and apps.
- Knowledge and skills in WordPress, Pardot and Salesforce.com
We are a global leader in taste, scent, and nutrition, offering our customers a broader range of natural solutions and accelerating our growth strategy. At IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity, national origin, race, age, sex, or veteran status. We strive for an inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.
Visit IFF.com/careers/workplace-diversity-and-inclusion to learn more
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What We Do
Meet IFF:
We boldly bring together science and creativity to create what the world needs.
An industry leader in food, beverage, health and biosciences, we create essential solutions – from global icons to unexpected innovations and experiences. Equal parts outspoken and analytical, our international collective of thinkers working with customers to bring scents, tastes, experiences, ingredients and solutions for products people crave.
With 24,000 employees across 65 countries, more than 110 manufacturing facilities, 100 R&D centers, and 33,000 customers across the world, we’re poised to make a difference on an unprecedented scale. Without our boundary-pushing passion and end-to-end expertise, the future wouldn’t be the same.
Visit us at www.iff.com to learn more about how our talented people and new technology are challenging the expected, championing creators and doing more good for people and planet.
Explore what sets us apart.
