Digital Content Manager

About SafetyCulture

SafetyCulture is a customer and product-led SaaS company on a mission to empower frontline workers to take ownership of their safety and well-being. We believe in making teams better every day, fostering an inclusive culture where everyone feels they belong.

As part of our mission, we help customers resolve workplace safety issues quickly and efficiently through our Marketplace team. Whether it's ordering protective equipment or conducting audits, we make it easier and more affordable for customers to act on identified risks in the SafetyCulture app. Join us in shaping a safer workplace while contributing to the growth of one of Australia’s leading tech companies.

SafetyCulture Marketplace

The SafetyCulture Marketplace is a newly formed business where customers can source what they need, when they need it, to operate safely.

As part of our mission to make the workplace safer we have recognised our customers often need products or services to help them resolve issues and reduce risks in the workplace. This can be as simple as needing to order more masks to protect employees or as complex as a multi-disciplinary audit of a work environment.

These actions are identified in our SafetyCulture app and the mission of the Marketplace team is to make it faster, cheaper and easier for our customers to complete these actions and have a safe work environment.

SafetyCulture Marketplace is global from day one and we are looking for our foundational leaders to work within an ambiguous environment to build an offering that delights our customers. 

In a fast-paced startup environment, being hands-on is critical to success. We’re looking for a self-starter who thrives on taking initiative and isn’t afraid to roll up their sleeves to get things done. As a key player in our team, you'll hit the ground running, quickly adapt to challenges, and proactively seek out solutions. Your ability to work independently while driving results will be essential as we scale and grow the business. 

What You'll be Doing

• Content Strategy & Execution: Develop and manage a content strategy that aligns with business goals, focusing on engaging B2B audiences across digital platforms
• User Journey Development: Create user journeys that engage different business segments, ensuring that content speaks to the needs of small, medium, and large enterprises.
• Lifecycle Program Management: Use tools like Braze to manage and optimize content for lifecycle marketing programs, delivering relevant messaging at the right time.
• CMS Management: Oversee content creation and updates using Contentful or similar CMS platforms, ensuring consistent messaging across all touchpoints.
• Cross-Channel Optimization: Manage and optimize content across digital channels such as websites, and email to improve user engagement and conversion rates.
• Collaboration: Work closely with marketing, product, and sales teams to ensure content is aligned with business objectives and user needs.
• HTML5 Proficiency: Utilize HTML5 to create or enhance content, ensuring that it is functional and optimized across digital platforms.
• Performance Tracking & Reporting: Analyze content performance and use insights to optimize strategies and deliver measurable business impact. 

What You'll Need

•  5-8 years of experience in digital content management, with a strong focus on B2B content strategy, management, and optimization.
• Hands-on experience with Braze and Contentful (or similar lifecycle and CMS tools).
• Proficient in HTML5 for content creation and optimisation
• Experience in designing and optimizing B2B user journeys for different business segments.
• Strong project management skills and the ability to manage multiple priorities.
• Familiarity with SEO best practices, content performance analysis, and digital marketing strategies
• Excellent communication and cross-functional collaboration skills

Nice to Have

• Experience in the Safety Equipment industry is a bonus
• Knowledge of SEO best practices and catalogue optimisation
• Prior experience with email marketing platforms (e.g Braze) for lifecycle content management

Why SafetyCulture

• Equity with high growth potential, and a competitive salary
• Hybrid working; we encourage you to create the best work blend while working from your home and the local SafetyCulture office
• Access to professional and personal training and development opportunities
• Participation in hackathons, workshops, and lunch & learn sessions
• Community involvement, open source work, attending talks and events, and experimenting with new technologies.

What are the Office Benefits?

• In-house Culinary Crew serving up daily breakfast, lunch, and snacks
• Barista coffee machine, craft beer on tap, boutique wines, and a range of non-alcoholic beverages
• Quarterly celebrations and team events
• Table tennis, board games, book library, and pet-friendly office.

We’re committed to building inclusive teams and cultivating a sense of belonging so our people can bring their whole authentic selves to work each day. We seek to make reasonable adjustments throughout our recruitment process to create an even playing field for all candidates. Thanks to the tireless efforts of the entire SafetyCulture team we’ve built an incredible culture which has seen us recognised as a Best Place to Work in Australia, the US and the UK. 

You can find out more about life at SafetyCulture via Youtube, Twitter, Instagram and LinkedIn.

To all recruitment agencies, we do not accept resumes or partnership opportunities. Please do not forward resumes to SafetyCulture or any of our employees. We are not responsible for any fees associated with unsolicited resumes.