Your Job:
The Digital & Communications Specialist, Italy will support the local activation of our PR & media relations, influencer & community programs, and social media platforms. You will monitor and start conversations to build relationships with members of the Brooks community through social engagement. You will assist the Marketing Manager - Italy, EMEA PR & Influencer Manager, and Digital Media Manager in driving the community activation of our integrated marketing plan, to meet Brooks business and marketing objectives. You will collaborate with the EMEA and Italian marketing teams to establish connections with other Community leads in the EMEA markets and build strong relationships with Italian Sales, Tech Rep, and Customer Service teams
Your Responsibilities:
- Support the adaptation and implementation of digital marketing and social media activities, in accordance with the Global and EMEA marketing strategy.
- Participate in regular exchange and coordination of ideas within the Italy and EMEA Marketing Team.
- Collaborate with stakeholders on the creative assets for digital communications and social media to drive brand visibility and engagement.
- Help the E-comm team with planning and development of localized webpages.
- Update and monitor Social Media calendar ensuring campaign posts are delivered on time and on budget, localized where appropriate to maximize performance and ensuring content represents a continuous, relevant presence of the Brooks brand.
- Coordinate social media assets, production and adaptation of content, development of posts for both brand, product and event content; create positive, brand appropriate and engaging social copy and reply to users on all social platforms.
- Ensure the on-time posting on social media channels based on the product, events and activation calendar.
- Monitor conversations across social media, discover trending topics relevant to the product and brand, and address important mentions and questions through one-on-one communications.
- Report data using Ads Manager, Google Analytics and Social Listening Tools to support analysis and recommendations for future planning and to optimize community management.
- Support the PR & Influencer Manager, EMEA on activation of the social media, PR and Influencer strategy in Italy act as the initial contact point in market for the EMEA PR & Influencer Manager.
- Coordinate the adaptation of EMEA PR plans into local market PR, Influencer and Community plans and adapt to create local market assets
- Track seeding for the Influencer and Community programs ensuring product is ordered and distributed in a timely manner aligned to key campaign stories and local brand moments.
- Connect with media partners, our Influencers and Run Communities as an extension of the Brooks family; identify and connect with influencers to increase reach and engagement.
- Track performance against KPI framework, providing regular reports to Marketing Manager and EMEA marketing Team.
- Act as a point of contact for our local PR agency providing monthly reports and regular status meetings.
- Support the activation of PR launch events to link the Brooks brand with a broad set of media publications and influencers, both print and online.
- Coordinate the local paid media plans incl. print, digital, and other channels like podcasts, etc.
- Support team brand events to connect Brooks with runners offline and as part of the online social community.
- Coordinate translations and write PR and Influencer content for the Italy market.
- Prepare local seasonal communication plan in accordance of EMEA communication strategy and under a guidance of the Italy Marketing Manager
Digital Marketing and social media:
PR and Influencers:
Your Qualifications:
- Bachelor’s degree in marketing, communications, or related field
- 1+ years of relevant marketing experience client and/ or agency side (brand, footwear, retail & lifestyle experience,online & digital experience)
- Knowledge of PR, Influence and Brand Communications.
- Familiarity with Digital Communications and social media (Instagram, Facebook, Strava, Tik Tok, etc.).
- Experience with marketing & communications mix at country and/ or international level (ideally in an international environment).
- Experience on events’ organization (2 to 3 events per year).
- Drive license and able to drive across the country.
- Able to generate content during events.
- Able to generate new ideas and creative solutions.
- Drive & energetic, trend-conscious, sport savvy.
- Flexibility to work on own initiative or within team and cross-functional framework.
- Excellent organizational and management skills: ability to multi-task, combining strategy and execution.
- Readiness to step in, to get the job done when needed (hands on mentality).
- Strong passion for the running enthusiast and practicing an active lifestyle.
- Unwavering demonstration of Brooks corporate values: Runner First, Word is Bond, Champion Heart, There is no “I” in Run, and Keep Moving!
Skills Required
- Bachelor's degree in marketing, communications, or related field
- 1+ years of relevant marketing experience (client and/or agency side)
- Knowledge of PR, influencer and brand communications
- Familiarity with digital communications and social media platforms (Instagram, Facebook, Strava, TikTok)
- Experience with marketing & communications mix at country and/or international level
- Experience organizing events (2 to 3 events per year)
- Driver's license and ability to drive across the country
- Ability to generate content during events
- Ability to generate new ideas and creative solutions
- Energetic, trend-conscious, sport savvy
- Flexibility to work on own initiative and within cross-functional teams
- Excellent organizational and management skills; ability to multi-task
- Hands-on mentality and readiness to step in when needed
- Strong passion for running and active lifestyle
- Demonstrated alignment with Brooks corporate values
Brooks Running Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Brooks Running and has not been reviewed or approved by Brooks Running.
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Strong & Reliable Incentives — A generous yearly bonus structure is repeatedly highlighted as a meaningful add-on to base pay. Product discounts are also described as a notable part of the overall rewards experience.
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Leave & Time Off Breadth — Paid time off is characterized as ample and generous, including holidays and PTO. Paid volunteer time and family medical leave broaden time-away options beyond standard vacation.
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Wellbeing & Lifestyle Benefits — Free daily meals, commuter benefits, and an onsite gym are positioned as tangible day-to-day perks that add value. Flexible work schedules are also framed as supportive of work-life needs.
Brooks Running Insights
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What We Do
Brooks’ purpose is to inspire everyone to run their path by creating the best performance gear and experiences in the world while taking responsibility for our impact on people and the planet. Since 1914, we’ve been propelled by a never-ending curiosity with how humans move. Because, to us, movement is the key to feeling more alive. We’re all moving towards something. Whether it’s a headspace, a feeling, or a finish line.
Why Work With Us
Everyone at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. Our brand values bond us together to drive our success. This means we solve for the runner, do what we say we will, give it our all, are generous with our humanity, and find a way to keep moving every day.
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