Job Title: Digital Commerce Strategy & Operations Manager
Location: Taguig, Philippines (Hybrid)
The Digital Commerce Strategy & Planning Manager is accountable for building and executing a strategy that unlocks profitable growth across key digital commerce platforms (e.g., Shopee, Lazada, TikTok), by translating category/shopper insights into high-impact programs that improve conversion and basket size, and by shaping a channel-differentiated portfolio tailored to distinct digital shopper personae.
This role acts as a strategic “custodian” of digital commerce planning—ensuring growth is delivered through a cohesive agenda across portfolio, demand generation, and brilliant execution, while embedding financial rigor and performance management to drive profitability.
Main Accountabilities:
Build a strategy to unlock profitable growth across dCommerce platforms
Develop a platform-by-platform strategy and annual operating plan that accelerates growth while improving profitability, informed by platform dynamics, commercial terms, and key KPIs.
Drive integrated planning across the primary growth levers in digital commerce (e.g., execution fundamentals, optimal assortment, promotions, and retail media/traffic levers).
Identify growth opportunities and prioritize initiatives that improve gross margin and contribution after platform costs, while enabling sustainable investment (e.g., demand generation and creator ecosystems where relevant).
Partner with Finance and cross-functional stakeholders to strengthen digital commerce P&L understanding and ensure growth plans are reflected in financial outcomes.
Translate category insights & trends into dCommerce programs that drive conversion and basket size
Define and adapt category strategy for digital commerce channels, translating category insights into platform-specific plans and execution programs.
Build programs that unlock demand via the right “content and traffic” levers, campaign planning, and execution—tuned to each platform’s path-to-purchase mechanics.
Lead competitive and trend analysis to ensure strategies stay current and deliver on category and brand growth ambitions.
Establish performance measurement routines and learning agendas to continuously optimize conversion, basket-building mechanics, and repeat purchasing.
"Design for Channel”: build a differentiated portfolio aligned to unique dCommerce shopper personae
Shape a digital commerce-ready portfolio by platform, ensuring the right packs, price architecture, and item-level profitability for each channel’s shopper missions.
Align innovation choices with “Design for Channel” requirements, including profitability by item and pack/price optimization.
Drive portfolio expansion and optimization for priority customers/platforms to ensure relevance, competitiveness, and sustainable growth.
Partner with brand/category, supply, and customer teams to ensure execution feasibility and availability across platforms.
Planning cadence, governance, and cross-functional leadership (enablers to deliver the above)
Own the digital commerce planning cadence: platform strategy reviews, monthly performance reviews, and campaign post-evaluations; synthesize learnings into actions.
Coordinate with stakeholders (e.g., Category/Brand, CMI/Insights, Finance, Revenue Management, Supply, and platform account teams) to land the agreed digital commerce agenda and execution OKRs.
Support capability building by codifying playbooks and ensuring consistent ways of working across markets/teams where applicable
Qualifications:
D-commerce experience: Minimum of 3 years working or partnering with leading platforms such as Shopee, Lazada, and TikTok Shop.
Flexibility and adaptability: Proven ability to adjust to fast-changing digital trends, platform updates, and shifting business priorities.
Homecare brand interest: Genuine enthusiasm for working with household care products, including Surf, Breeze, and Domex.
Regional FMCG background: Plus points for prior experience in regional markets under FMCG, with exposure to cross-border operations and consumer insights.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Skills Required
- Minimum 3 years experience with Shopee, Lazada, TikTok
- Flexibility and adaptability to changing digital trends
- Interest in homecare brands
- Experience in regional FMCG markets
Unilever Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Unilever and has not been reviewed or approved by Unilever.
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Healthcare Strength — Healthcare coverage is described as comprehensive, spanning medical, dental, vision, life insurance, and occupational health support alongside a 24/7 employee assistance program. Wellbeing offerings such as health checks, resilience tools, and counseling support the perceived depth of health-related benefits.
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Retirement Support — Retirement support includes a 401(k) match that reaches up to 5% of base salary, strengthening the overall value of the package. Share and savings options are also referenced as part of longer-term financial support beyond salary.
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Flexible Benefits — Benefits customization is enabled through tools such as a “My Reward” system and a “Benefits Envelope” that allows employees to personalize selections. Flexible working approaches are also associated with improved overall satisfaction, reinforcing perceived choice and adaptability in the total rewards offering.
Unilever Insights
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Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
