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Have a seat at our table. When you join Smithfield, you become part of something special – a company that's sustainably feeding people around the world, producing good food the right way with respect for our people, animals, communities and planet. With opportunities across locations and functions, a culture grounded in our Core Four values - gratitude, communication, respect and accountability - and a strong commitment to learning, collaboration, and innovation, Smithfield offers challenging and rewarding careers where you can grow, contribute and make a real impact. Apply Now!
THE VALUE YOU’LL BRING:
The position summary states the general nature and purpose of the job. Overall accountabilities are defined in this section.
As the Digital Commerce & Marketing Manager, you'll collaborate closely with brand marketing to redefine customer engagement strategies across the digital landscape. In this pivotal role, you'll translate brand objectives into innovative digital solutions, driving business growth while ensuring a seamless user experience across our portfolio of brands. With your expertise in eCommerce, digital marketing, and brand technology, you will have the opportunity to make a lasting impact and help shape the future of our digital commerce strategy. This position offers a unique chance to lead and innovate in a fast-paced, forward-thinking environment.
WHAT YOU’LL DO:
The below statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. May perform other duties as assigned.
Digital Commerce Strategy: Lead eCommerce, social commerce, and shoppable media efforts to drive shopper conversion
Retail Innovation & Collaboration: Introduce new technologies to retail partners in partnership with packaging teams and agencies
Performance & Digital Marketing Optimization
Set metrics, guidelines, and multi-channel strategies to meet business objectives
Enhance product content, SEO, and eCommerce paid search
Marketing Technology & Compliance: Deploy new tools while ensuring security, legal compliance, and user adoption
Budget & Partnership Management: Oversee multi-million-dollar budgets, contracts, and vendor relationships
Customer Engagement & Promotions: Support email marketing, customer segmentation, and marketing journey strategies
Cross-Team Collaboration & Systems Integration: Strengthen internal and external partnerships while driving improvements
User Experience & Best Practices: Ensure seamless functionality through interface design and documentation
Leadership: Drives a positive employee experience through leadership by way of employee development and coaching.
WHAT WE’RE SEEKING:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions.
Education & Experience: Bachelor’s Degree from an accredited four-year college or university in Marketing, Digital Marketing, Business Management, Information Technology or related field and 5+ years of relevant experience in eCommerce / Digital Marketing, or equivalent combination of education and experience, required.
Leadership Experience: 2+ years of demonstrated experience in team management/development or project leadership.
Strategic problem solver with leadership experience in driving team solutions.
Expertise in eCommerce & digital marketing (SEO, Content, Social, Web, API).
Strong financial acumen, with knowledge of profit drivers and revenue analysis.
Technical proficiency in system optimization and IT solutions (PIM, DAM, CRM, CMS).
Excellent communicator, fostering collaboration in cross-functional teams.
Proficient in Microsoft Suite (Word, Excel, PowerPoint, Outlook).
OTHER SKILLS THAT MAKE YOU STAND OUT:
Innovative thinker with a passion for defining strategy and launching pilot programs.
Flexible and adaptable in fast-paced, evolving environments.
Team-oriented with a respectful and approachable attitude that fosters a collaborative work environment.
Willingness to travel up to 25%.
EEO Information
Smithfield is an equal opportunity employer committed to workplace diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, gender identity, protected veterans status, status as a disabled individual or any other protected group status or non-job characteristic as directed by law.
If you are an individual with a disability and would like to request a reasonable accommodation for any part of the employment selection process, please call us at 757-357-1595.
Skills Required
- Bachelor's degree in Marketing, Digital Marketing, Business Management, Information Technology or related field (or equivalent) and 5+ years relevant eCommerce/Digital Marketing experience
- 2+ years demonstrated experience in team management/development or project leadership
- Expertise in eCommerce and digital marketing channels (SEO, Content, Social, Web, API)
- Strong financial acumen with knowledge of profit drivers and revenue analysis
- Technical proficiency with MarTech systems (PIM, DAM, CRM, CMS)
- Excellent communicator with cross-functional collaboration skills
- Proficient in Microsoft Suite (Word, Excel, PowerPoint, Outlook)
- Willingness to travel up to 25%
- Innovative thinker with experience defining strategy and launching pilot programs
- Flexible and adaptable in fast-paced environments
- Team-oriented with a respectful and approachable attitude
Smithfield Foods Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Smithfield Foods and has not been reviewed or approved by Smithfield Foods.
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Retirement Support — Retirement support stands out as a strong component of the package, with a 401(k) match repeatedly characterized as competitive. This element is portrayed as a meaningful contributor to overall total rewards beyond base pay.
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Healthcare Strength — Healthcare offerings are described as comprehensive, including medical, dental, vision, prescription, disability, and life coverage. Insurance quality is often positioned as a notable strength relative to other parts of the employment experience.
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Fair & Transparent Compensation — Compensation is frequently framed as competitive for the industry, particularly for skilled trades and certain salaried roles. Overtime availability is depicted as a major lever that can materially increase take-home pay in many settings.
Smithfield Foods Insights
What We Do
Headquartered in Smithfield, Va. since 1936, Smithfield Foods, Inc. is an American food company with agricultural roots and a global reach. With more than 60,000 jobs globally, we are dedicated to producing "Good food. Responsibly®" and serve as one of the world's leading vertically integrated protein companies. We have pioneered sustainability standards for more than two decades, including our industry-leading commitments to become carbon negative in U.S. company-owned operations and reduce GHG emissions 30 percent across our entire U.S. value chain by 2030. We believe in the power of protein to end food insecurity and have donated hundreds of millions of food servings to our communities. Smithfield boasts a portfolio of high-quality iconic brands, such as Smithfield®, Eckrich® and Nathan's Famous®, among many others.
