Digital Channels Product Analyst

The Digital Channels Product Analyst is responsible for supporting the day-to-day operation, optimization, and continuous improvement of the organization’s digital channels, including the website and supporting platforms. This role works closely with website managers, product managers, vendors, and business stakeholders to assist with content management, platform administration, SEO and accessibility initiatives, quality assurance testing, analytics review, and digital experience enhancements. The analyst serves as a key operational resource by helping maintain site health, supporting deployments and testing activities, managing platform configurations such as TimeTrade, and leveraging user behavior insights to identify opportunities for improvement. Through strong attention to detail and cross-functional collaboration, this position helps ensure digital channels deliver a reliable, accessible, and customer-focused experience while supporting broader business and digital strategy objectives.

Position Title: Digital Channels Product Analyst

Business Unit: Retail Operations

Reports to: Varies by Assignment

Position Overview:

Position is responsible for supporting the development and implementation of digital solutions for FNB including assisting with the management of assigned services which may include online account onboarding and opening, online and mobile account access platforms, card and payment services, or other related areas. Participates in all aspects of product management including analyzing existing product performance and developing and improving our product offerings to meet market demand while enhancing our competitive advantage and profitability.

Primary Responsibilities:

Supports Product Managers in the selection, design, development, and promotion of digital experiences for assigned areas of responsibility.

Completes basic analysis of digital experience, market trends, and third-party requirements as necessary, in support of the development of new and existing digital experiences. May help in the development of a business case, business plan, and roll-out of experiences.

Assists in efforts to increase the penetration and usage of digital channels to attract new customers and retain existing clients.

Helps to locate and evaluate new vendors, including assisting in the negotiation and administration of contracts for the provision of products and services to support the organization's digital strategy.

Executes customer-focused quality assessments and improvement processes. As part of the first line of defense, supports risk management, compliance, and audit needs as necessary.

Assists with the development of appropriate training materials for front line staff to ensure adequate product knowledge for client sales and support. Includes performing training as needed.

Assists with maintaining business reporting capabilities. Monitors business results of recently introduced or existing digital experiences, coordinates reporting, and may recommend modifications to improve results.

Plays a key role in testing and defect remediation for assigned digital solutions.

Will be required to assist with identification and documentation of complex solutions including system data mapping and assisting with plan and roadmap creation.

Performs other related duties and projects as assigned.

All employees have the responsibility and the accountability to serve as risk managers for their businesses by understanding, reporting, responding to, managing and monitoring the risk they encounter daily as required by F.N.B. Corporation’s risk management program.

F.N.B. Corporation is committed to achieving superior levels of compliance by adhering to regulatory laws and guidelines.  Compliance with regulatory laws and company procedures is a required component of all position descriptions.

Minimum Level of Education Required to Perform the Primary Responsibilities of this Position:

BA or BS

Minimum # of Years of Job Related Experience Required to Perform the Primary Responsibilities of this Position:

3

Skills Required to Perform the Primary Responsibilities of this Position:

Excellent project management skills 

Excellent communication skills, both written and verbal

Excellent organizational, analytical and interpersonal skills

Detail-oriented

Ability to use a personal computer and job-related software

MS Word - Intermediate Level

MS Excel - Intermediate Level

MS PowerPoint - Intermediate Level

Experience in a similar position

In-depth knowledge of digital channels, payments, banking practices and regulations requiring legal compliance

Licensures/Certifications Required to Perform the Primary Responsibilities of this Position:

N/A

Physical Requirements or Work Conditions Beyond Traditional Office Work:

N/A

Equal Employment Opportunity (EEO):

It is the policy of F.N.B. Corporation (FNB) and its affiliates not to discriminate against any employee or applicant for employment because of age, race, color, religion, sex, national origin, disability, veteran status or any other category protected by law. It is also the policy of FNB and its affiliates to employ and advance in employment all persons regardless of their status as individuals with disabilities or veterans, and to base all employment decisions only on valid job requirements. FNB provides all applicants and employees a discrimination and harassment free workplace.

FNB will not provide sponsorship for employment-based visas for this position; only candidates who are legally authorized to work in the U.S. will be considered.