Digital channel planner

Reposted 2 Days Ago
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Seoul, KOR
In-Office
Senior level
Other
The Role
Executes and optimizes digital commerce channel initiatives across Korean eCommerce platforms. Manages promotions, campaign assets, product detail pages, landing pages, customer journeys, social performance, and digital content. Monitors KPIs including conversion, ROAS, traffic, rankings, and share; conducts diagnostics and A/B tests; benchmarks competitors and tracks marketplace trends. Translates trade marketing strategies into channel plans and provides optimization recommendations to Trade Marketing leadership.
Summary Generated by Built In
Job Description

Be part of something bigger. Decode the future.

 At Electrolux, as a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.
Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.
Join us in our exciting quest to build the future home.

All about the role:
Executes and optimizes digital and eCommerce channel initiatives to support the trade strategy. Responsible for operational excellence, performance analytics, and digital content management

What you’ll do:

Digital Channel Execution & Operations

- Manage execution of promotions across eCommerce platforms (Naver, Coupang, SSG, Web store and etc)

- Coordinate with e-Com Key account managers to implement banners, promotions, CPC management and etc.

- Manage day-to-day operational tasks relating with campaign.

Performance Analysis & Optimization

- Monitor daily/weekly KPIs (1 page share, conversion rate, ROAS, traffic, product ranking).

- Conduct performance diagnostics and propose optimization actions.

- Run A/B tests on PDP & e-banner and evaluate outcomes to improve efficiency.

Campaign Implementation

- Translate trade marketing campaigns into channel execution plans(key message, product assortment, promotion scheme, visibility)

- Manage digital promotional assets, landing pages, and customer journeys.

- Support online versions of offline trade activities.

- Take ownership to manage e-platform relevant social media performance

Digital Content & Asset Management

- Maintain and optimize product detail pages (images, descriptions, SEO elements).

- Coordinate with marketing on asset requests.

- Support review programs, UGC initiatives, and other digital content enhancements.

Market & Platform Insights

- Conduct competitive benchmarking for digital channels.

- Track platform algorithm changes, new ad products, and marketplace trends.

- Bring insights and recommendations to the Trade Marketing Manager

Who are you

  • Proactive, you work efficiently and flexibly to deliver results with strong ownership

  • With an eye for detail and the ability to interpret market trend and sales track, you can also translate this into meaningful, useful information that informs decision-making.

  • You build trust, good working relationships and communicate effectively with your colleagues and across functions. You can manage changing priorities with ease.

  • Strong Influencing Skills

  • Excellent communication and interpersonal skills with the ability to communicate with stakeholders across functions

  • Ability to tackle demands of ever-evolving technological implements with ease

  • You keep the consumer and customer front of mind, bringing an outside-in perspective to encouraging cross-collaboration, utilizing diversity and encouraging open feedback.

  • Ability to learn fast and adapt well in unfamiliar situations.

Qualifications:

  • More than 5 years’ experience in performance marketing or trade marketing at FMCG(focused on digital channel planning/e-Com planning)

  • Good understanding of digital ecosystem

  • Hands-on experiences with performance marketing or on line channel planning / e-Com platform

  • Comfortable analyzing campaign data and performance metrics

This is a full-time position, based in our Korea office

As part of the Electrolux Group, we will continuously invest in you and your development. There are no barriers to where your career could take you!

Skills Required

  • More than 5 years of experience in performance marketing or trade marketing within FMCG, focused on digital channel or eCommerce planning
  • Good understanding of the digital ecosystem
  • Hands-on experience with performance marketing, online channel planning, or eCommerce platforms
  • Comfortable analyzing campaign data and performance metrics
  • Strong influencing, communication, and interpersonal skills across functions
  • Ability to adapt to evolving technology and changing priorities

Electrolux Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Electrolux and has not been reviewed or approved by Electrolux.

  • Healthcare Strength Core medical, dental, and vision coverage is described as solid, with some references to first‑day eligibility and mainstream carriers. Health benefits are consistently positioned as a reliable component of the total package.
  • Retirement Support A 401(k) with company match is emphasized as a plus, with the match often characterized as generous. Retirement offerings are frequently cited as a meaningful part of overall compensation.
  • Leave & Time Off Breadth Vacation/PTO and paid holidays are highlighted, with mentions of floating holidays or personal days in some locations. Time‑off provisions contribute positively to overall benefits perceptions.

Electrolux Insights

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The Company
HQ: Stockholm
23,469 Employees
Year Founded: 1919

What We Do

Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in approximately 120 markets every year. In 2020 Electrolux had sales of SEK 116 billion and employed 48,000 people around the world. For more information go to www.electroluxgroup.com.

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