Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
We are looking for a strategic, execution-oriented, and data-driven Digital Campaigns Specialist to lead integrated digital campaigns that drive awareness, engagement, and pipeline generation in the Brazil region. This role will be responsible for executing and adapting global campaigns, managing online events (such as webinars), developing email marketing strategies, and supporting field marketing initiatives — always in close collaboration with the Sales team.
Key Responsibilities
Plan and execute integrated digital campaigns (content, email, webinars, and events).
Localize and adapt global content for the regional market, ensuring cultural relevance.
Manage and deliver digital events and webinars aligned with the regional messaging.
Optimize email nurture strategies (Eloqua) to improve conversion and accelerate pipeline.
Partner with Content, Product, Creative, BDR, and AE teams to align with business priorities.
Monitor, analyze, and report campaign results, proposing continuous improvements to maximize ROI.
Qualifications & Requirements
2–5 years of experience in demand generation or campaign marketing, preferably in B2B SaaS.
Strong understanding of the full marketing funnel (from awareness to expansion), with a focus on pipeline generation and acceleration.
Experience in email nurturing, webinars, integrated digital campaigns, and field event support.
Proven ability to adapt global strategies into effective regional campaigns.
Hands-on experience with Eloqua, Salesforce, 6sense, WordPress, and project management tools such as Asana.
Exceptional communication skills in English (Spanish is a plus).
Experience working cross-functionally with Sales, Product, BDRs, and external agencies.
Experience organizing small in-person events and handling related logistics.
#LI-Hybrid
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About Genesys:
Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.
Reasonable Accommodations:
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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
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What We Do
Every year, Genesys® delivers more than 70 billion remarkable customer experiences for organizations in over 100 countries. Through the power of the cloud and AI, our technology connects every customer moment across marketing, sales and service on any channel, while also improving employee experiences. Genesys pioneered Experience as a Service℠ so organizations of any size can provide true personalization at scale, interact with empathy, and foster customer trust and loyalty. This is enabled by Genesys Cloud™, an all-in-one solution and the world’s leading public cloud contact center platform, designed for rapid innovation, scalability and flexibility. Visit www.genesys.com.
