Digital Campaign Strategist

Summary

ESET’s Global Advertising Team is looking for a new colleague to drive strategy and coordination for our paid media campaigns. If you have experience with PPC, enjoy digging into data to uncover insights, and like contributing to creative thinking, this could be a great fit for you. We’re looking for someone who can turn performance data into actionable tactics, spark new ideas, and confidently represent the team in cross-functional conversations.

Job description

This is how it looks like 

• Join a 12-member Online Advertising team: juniors eager for your guidance and seniors ready for strategic sparring. 

• You won’t push campaign buttons yourself—instead, you’ll oversee the entire journey: production brief ▸ idea making ▸ strategy ▸ implementation ▸ optimisation ▸ evaluation ▸ “what’s next.” 

• While colleagues drive lower-funnel performance, you bring expertise in awareness layer—setting objectives, defining measurement frameworks, and proving business impact that goes far beyond impressions. 

• You'll also be actively involved in asset creation—collaborating with internal teams and external agencies to shape impactful creatives. Your contribution will go beyond coordination: we expect you to provide insight-driven recommendations based on previous campaign results and digital best practices, helping ensure creative outputs are both strategically grounded and performance-ready. 

• You’ll align local digital-performance activity with broader online programs (and make sure they harmonise with offline touchpoints), e.g., organic social media content.  

• Work hand-in-hand with Sales, Brand, and other Digital teams to grow ESET’s global online revenue. 

• English is your daily tool—expect to spend ~50 % of your day collaborating in it. 

Requirements 

• 3-5 years in a similar strategic role—media-agency planning lead, digital account manager, or in-house campaign strategist. 

• Deep mastery of the digital-marketing funnel—especially top-funnel awareness—and a clear view of how it fuels downstream demand and revenue. 

• Experience supporting creative development with performance insights and industry benchmarks is a strong plus

• Fluent in metrics: reach, frequency, CPC, CTR, ROAS, brand-lift… and what each means for demand creation. 

• Proven ability to design and run measurement frameworks for awareness (e.g., incrementality tests, brand-lift studies, MMM dashboards). 

• Track record of orchestrating multi-market campaigns—briefing creative, guiding media agencies, and synthesising results into clear next steps. 

• Strong relationship-builder—comfortable steering discussions with local partners, senior stakeholders, and cross-functional teams. 

• English language at B2/C1 level (written and spoken) 

• Nice-to-haves: experience with DV360 / Meta Ads Manager / Google Ads, A/B-testing tools, econometric modelling, and coordinating online–offline brand pushes, AI early adopter.  

Basic wage component (brutto): from 2 800 EUR

* Financial bonus based on performance paid twice a year up to 10% from the base salary paid during the evaluation period (normally 6 months).

* The final basic wage component can be increased accordingly to individual skills and experience of the selected candidate.

#LI-MK1 #LI-Hybrid #senior

Benefits

Health & well-being

• BenefitPlus
• Healthcare (check-ups/annual programs)
• Multisport card
• Travel card "električenka"
• Supplementary pension saving
• Sick days

Family

• Marriage allowance
• Childbirth allowance
• Parental contribution
• ESET family events (Family day, St.Nicholas)

Office

• Refreshments in the office (fruits, coffee, soft drinks)
• Let´s get together breakfast
• Activity room, quiet room
• ESET events (Žranica, Christmas party..), teambuildings

Other

• Loyalty allowance
• Loyalty extra days off
• Loyalty cake
• Loyalty glass award
• Refer a friend
• Christmas presents
• Discounts from external providers

Primary location

Bratislava

Additional locations

Time type

Full time