TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
The Opportunity
Premion, the new “Over-the-Top” (“OTT”) advertising and media business, seeks Digital Operations Specialist. The Digital Operations Team supports all day-to-day Ad Operations for assigned accounts, aiding campaign planning, scheduling, implementation and tracking. This role involves maintaining relationships with third party vendors and media agencies to ensure proper delivery of Digital ad campaigns. Premion is a high growth division of TEGNA.
Responsibilities:
The Digital Operations Specialist is expected to understand site ad functionality, including
knowledge of all ad products available on our site. This individual will:
Implement and manage online advertising campaigns
Perform the day-to-day ad scheduling in our proprietary DSP, Octillion
Monitor delivery of campaign from beginning to end and optimizing as needed
Consult with Account Management to ensure a successful advertising campaign
Attend weekly meetings with Account Management team to discuss delivery
issues
Work with Yield Management to manage margins
Work with Yield partner to move demand to different supply sources
Review daily reporting to find potential campaign set up and campaign delivery problems
Review Rejection Summary in DSP and suggest changes to increase delivery
Perform the day-to-day ad placement, scheduling and updates for customers which may
include weekends or after hours
Prepare and edit HTML code used to track ad creative
Prepare creative and client for deployment on different platforms, IE Hulu
Follow-up with immediate action & provide concise, timely feedback within the deadlines
established
Self-manage tasks / schedule for effective and efficient time management
Troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies
QA all VAST tags and MP4 Files to meet specs
Requirements:
1-2 years of online ad trafficking experience
Ability to multi-task, and work efficiently within a high-paced changing environment
Knowledge of HTML, CSS, Flash, and JavaScript
Strong organizational and time management skills
Digital Operations Specialist
Strong written and communication skills
Able to interact comfortably with both clients and other internal departments
Ideal candidate is someone who possesses the ability to take initiative and drive projects
with minimal supervision
BA/BS preferred
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [email protected]
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.
Top Skills
What We Do
As one of the most geographically diverse broadcasters in the U.S., TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across Twitter, Facebook and Instagram, TEGNA's stations have over 31 million social followers.
In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities. TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards.
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