Work Schedule
Standard (Mon-Fri)Environmental Conditions
OfficeJob Description
Overview
Reporting into the Digital Campaigns Team Lead, the Digital Campaign Specialist will develop, own and drive digital campaigns’ deployment and execution.
This is an exciting and challenging role with the opportunity to create an impact on the growth of a global brand in the APMEA region. You will be responsible for driving digital marketing channels to drive customer acquisition and engagement. The ideal candidate must have at least one year hands-on practical experience in digital campaigns and know how to use at least one CRM platform.
Key Responsibilities:
- Own and manage outbound campaigns such as welcome emails, trigger emails, nurturing emails across Asia Pacific ex. China from end-to-end – design and setup of campaign canvas on email automation platform, audience segmentation, scheduling, and performance tracking and analysis.
- Collaborate with cross-functional teams, including marketing, design, and content, to ensure campaign objectives are met and messaging is consistent.
- Build and optimize landing pages with Eloqua forms using Adobe Experience Manager, ensuring a seamless user experience and alignment with campaign goals and brand guidelines.
- Monitor campaign performance metrics and provide regular reports, analyzing key insights and identifying opportunities for optimization.
- Consider current business practices and make suitable recommendations for improvements, employing A/B or MVT testing methods.
- Track leads via CRM analytics dashboards and provide recommendations for improvement on lead generation activities
Requirements/Qualifications:
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- Excellent interpersonal communication skills and possess EQ to manage various marketers’ expectations and appreciate culture differences.
- Understanding of email marketing principles and best practices, including audience segmentation, A/B testing, and performance tracking.
- 3 years of experience on relevant job scope.
- Familiar with HTML/CSS for basic email and landing page customization.
- Good project management skills to manage timelines and deadlines of various campaigns across various markets.
- Meticulous to proofread and test user flows and emails. Able to place customer’s experience first and henceforth challenge doubtful and misleading content and execution.
- Ability to learn and adapt accordingly. Interest in digital marketing.
- Some experience in marketing automation technology such as Eloqua. Familiar with Photoshop, HTML, Eloqua, Adobe Experience Manager preferred.
- Good grasp of Microsoft Excel and PowerPoint.
- Eagerness to learn and develop new skills in digital marketing and campaign management..
Skills Required
- Bachelor's degree in Marketing, Advertising, Business, or a related field
- At least one year of hands-on practical experience in digital campaigns
- Three years of experience in a relevant job scope
- Experience with email marketing principles, audience segmentation, A/B testing, and performance tracking
- Experience using at least one CRM platform
- Familiarity with HTML and CSS for basic email and landing page customization
- Project management skills for managing campaign timelines and deadlines across multiple markets
- Excellent interpersonal communication skills and ability to manage stakeholder expectations across cultures
- Meticulous proofreading and testing of user flows and emails
- Ability to learn and adapt to new digital marketing skills and technologies
- Experience with marketing automation technology such as Eloqua
- Familiarity with Adobe Experience Manager
- Familiarity with Photoshop
- Proficiency with Microsoft Excel and PowerPoint
- Interest in digital marketing and campaign management
Thermo Fisher Scientific Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Thermo Fisher Scientific and has not been reviewed or approved by Thermo Fisher Scientific.
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Retirement Support — Retirement programs include a strong company 401(k) match and an employee stock purchase plan that add meaningful long‑term value. Feedback suggests these features stand out among core financial benefits even when base pay feels average.
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Healthcare Strength — Health coverage offers multiple national medical options alongside dental and vision, with company‑paid life and disability coverage. This breadth is considered a solid foundation even if some costs may not be the lowest among peers.
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Parental & Family Support — Paid parental and caregiver leave, backup care, adoption assistance, and specialized family resources are available. Feedback suggests these supports are a notable plus for colleagues managing family and caregiving needs.
Thermo Fisher Scientific Insights
What We Do
Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD.
Why Work With Us
You will join a company which every colleague has the opportunity to create possibilities, for oneself, for our customers and patients. There is no more exciting place to be than at the forefront of solving problems which help improve lives around the world. As a company, we are committed to supporting your career aspirations and your journey.
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