About the role:
We are looking for a Digital Campaign Optimization Specialist to join our growing Paid Media Team. In this role you will manage and optimize paid search campaigns in advertising platforms like Google Ads and Microsoft Ads to drive traffic and conversions. This role requires the ability to create and publish landing pages that are aligned to specific keyword themes and optimized for conversion. The ideal candidate will have a strong analytical mindset, excellent communication skills, and a passion for digital marketing.
What you’ll do:
- Day-to-day hands-on management of campaign budgets
- Manage and optimize paid search campaigns across various platforms to drive traffic and conversions
- Conduct keyword research and analysis to identify opportunities for campaign improvement
- Monitor and analyze campaign performance metrics to ensure goals are met, and make data-driven decisions to enhance results
- Collaborate with marketing teams to develop and implement strategies that align with overall business objectives
- Staying up to date with industry trends and best practices to ensure campaigns are competitive and effective
- Create landing pages that are optimized for conversion, ensuring a seamless user experience and maximizing campaign effectiveness
What we’ll want you to have:
- 2 to 5 years of experience with Google Ads and Google Ads Editor
- Experience with creating and deploying landing pages via platforms such as Leadpages, Unbounce, and Instapage
- Proficiency in Microsoft Excel
- Strong attention to detail and organizational skills.
- Up-to-date knowledge of industry trends and best practices in digital marketing.
Able to work flexible hours as required by business priorities
Preferred technology experience: Google Ads, Microsoft Ads, Instapage, Excel, and Asana experience a plus
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Blackbaud is a digital-first company which embraces a flexible remote or hybrid work culture. Blackbaud supports hiring and career development for all roles from the location you are in today!
Blackbaud is proud to be an equal opportunity employer and is committed to maintaining an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.
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What We Do
Blackbaud unleashes the potential of the people and organizations who change the world. As
the leading software provider exclusively dedicated to powering social impact, Blackbaud
expands what is possible across the nonprofit and education sectors, at companies committed to
social responsibility, and for individual change makers. Built specifically for fundraising,
nonprofit financial management, digital giving, grantmaking, corporate social responsibility and
education management, Blackbaud’s essential software accelerates impact through unmatched
expertise and powerful data intelligence. Millions of people across more than 100 countries
connect, give, learn, and engage through Blackbaud platforms.
Why Work With Us
We’re here to fuel impact that
creates a better, more connected
world.
When nonprofits, social impact
teams, schools and individual
change-makers have powerful and
effective foundational infrastructure,
they transform our communities and
our world.
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