Digital Campaign Marketing Manager

Company Overview

At Motorola Solutions, we're guided by a shared purpose - helping people be their best in the moments that matter - and we live up to our purpose every day by solving for safer. Because people can only be their best when they not only feel safe, but are safe. We're solving for safer by building the best possible technologies across every part of our safety and security ecosystem. That's mission-critical communications devices and networks, AI-powered video security & access control and the ability to unite voice, video and data in a single command center view. We're solving for safer by connecting public safety agencies and enterprises, enabling the collaboration that's critical to connect those in need with those who can help. The work we do here matters.

Department OverviewThe North America Digital Marketing Campaigns team is responsible for the management, measurement, lead flow and tracking of robust marketing strategies and tactics supporting the business and sales objectives for the company. The DCM team drives all campaigns strategy, demand generation and marketing programs across the key vertical markets Motorola Solutions serves.
Job Description

The Digital Campaigns Marketing Manager is responsible for leading the organization’s campaign strategy, planning, execution, and measurement for our government solutions and technology.

Working collaboratively with the broader digital and global marketing teams, this position will identify and prioritize campaigns, channels, promotions and strategies to drive demand and awareness to our key audiences.

We are seeking someone who possesses a passion for digital and account-based marketing, has a data-driven decision mindset, is able to grow and nurture relationships with our key working partners, and is ready to spearhead and strategically orchestrate new marketing initiatives in an exciting and rewarding team environment.

Primary responsibilities include but are not limited to:

• Lead the creation, planning, and execution of the integrated, digital marketing objectives and strategies for our enterprise solutions and technology, including audience segmentation, outbound email, paid and organic media mix, 3rd party media channel recommendations, and website planning and organization

• Advance the existing opportunities for the sales team within a targeted account and specific contacts, generating new prospects by planning, organizing, and executing account based marketing programs

• Define common campaign goals, structure and elements to be used across online campaigns including but not limited to: Email Automation, Paid Search, Digital Display, Social Media, Google, Bing, and more

• Track KPI’s and develop campaigns and strategies that tie back to revenue goals. Perform analyses on the media mix, budget distribution, and segmentation strategy regularly. Work directly with the internal media team to optimize marketing budgets efficiently

• Lead the creation of compelling marketing creative and digital website content in an effort to drive demand through various integrated digital channels

• Continuously test and optimize existing campaigns to improve the customer experience to grow revenue and increase account engagement, leading to cross-sell/upsell opportunities

• Coordinate with key functions (marketing operations, IT, website team, product, business operation leaders) to ensure proper go-to-marketing strategy, management and reporting of campaign attribution, online use, and engagement

Additional Knowledge/Skills:

• Bachelor’s degree in Marketing, Business, or related field

• 1+ years of experience in digital media and/or integrated marketing

• Ability to think “big picture” and holistically to help drive campaign initiatives to meet demand generation revenue goals

• Go-getter with the mindset to take ownership and drive results; A proactive approach to problem identification and resolution

• Team player who enjoys working closely with other team members

• Exceptional verbal and written communication skills, confident in ability to write short and long-form copy

• Experience working directly with sales leadership, external agencies, marketing operations, graphic designers, copywriters, and other development teams

• Demonstrated project management skills and proven ability to deliver results in a fast-paced, deadline-oriented environment

• Ability to develop and deploy multi-channel ABM campaigns that target one-to-one, one-to-few accounts to accelerate campaign pipeline across strategic opportunities

• Experience working with marketing automation platforms (Eloqua a plus), Content Management Systems (i.e. Adobe Experience Manager), and analytics tools (Google Analytics, Hotjar)

• Ability to understand marketing data and analysis while developing plans to adjust tactics from these insights

The estimated base salary range for this role is $60,000-70,000 per year.

#LI-MM1

Basic Requirements

• Bachelor's degree
• 1+ years of marketing experience

Travel RequirementsNone
Relocation ProvidedNone
Position TypeExperienced
Referral Payment PlanNo

Our U.S. Benefits include:

• Incentive Bonus Plans
• Medical, Dental, Vision benefits
• 401K with Company Match
• 10 Paid Holidays
• Generous Paid Time Off Packages
• Employee Stock Purchase Plan
• Paid Parental & Family Leave
• and more!

EEO Statement

Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic. 

We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you’d like to join our team but feel that you don’t quite meet all of the preferred skills, we’d still love to hear why you think you’d be a great addition to our team.

We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. To request an accommodation, please email [email protected].