The Role
The Digital Campaign Manager oversees campaign execution, stakeholder engagement, compliance, and continuous improvement while ensuring alignment with business objectives.
Summary Generated by Built In
BROAD FUNCTION AND SCOPE OF THE POSITION: The Digital Campaign Manager serves as the main point of contact for both external and internal customers, overseeing the successful execution of campaigns and activities on the Affinity Group NXT technology platform. The manager ensures that all efforts align with specific business objectives and deliver results that meet or exceed expectations. This role is integral to stakeholder engagement, campaign management, compliance, and continuous improvement.
PRINCIPAL CONTINUING RESPONSIBILITIES
Stakeholder Engagement
EDUCATION AND EXPERIENCE REQUIREMENTS
CANDIDATE QUALIFICATIONS/COMPETENCIES
PRINCIPAL CONTINUING RESPONSIBILITIES
Stakeholder Engagement
- Interact with all necessary stakeholders to gain a thorough understanding of business objectives.
- Maintain close collaboration throughout the process to ensure campaign strategies are fully aligned with client goals.
- Plan, coordinate, maintain, monitor, and report on the entire portfolio of campaigns and activities—past, current, and pending.
- Integrate and prioritize individual campaigns within the broader scope of ongoing initiatives.
- Define specific objectives, methods, and timelines for each campaign or activity.
- Document all details, such as through campaign briefs, to ensure clarity and accountability.
- Collaborate intensively with customers to define target audiences, campaign messaging, insights, and compelling offers.
- Focus on specificity, personalization, and maximizing interest from the operator perspective.
- Assist the Campaign Designer and Digital Sales Analyst in obtaining all agreed-upon customer inputs, including necessary approvals.
- Ensure both roles execute responsibilities in accordance with campaign objectives and established timelines.
- Define, monitor, and maintain agreed-upon timelines for all campaigns and activities.
- Communicate any risks or changes promptly to relevant stakeholders.
- Stay current with all legal and ethical digital sales and marketing requirements.
- Ensure the platform remains compliant at all times and promote industry best practices.
- Provide training and collaborate with others, particularly Client Managers, on the use of the platform.
- Recommend, test, and monitor improvements to the platform to support ongoing innovation and efficiency.
- Present reports to stakeholders on campaign performance and outcomes.
- Stay up to date with best practices, user feedback, and AI-generated performance insights to drive continuous improvement.
- Systematically document campaign processes, learnings, and platform enhancements for future reference and training.
- Maintain up-to-date resources and materials for team use.
- Analyze campaign data and present actionable insights to stakeholders using dashboards and visualizations.
- Use analytics to inform strategy and optimize campaign outcomes.
- Monitor market trends, competitor activities, and industry developments to inform campaign strategies and platform enhancements.
EDUCATION AND EXPERIENCE REQUIREMENTS
- Bachelor’s degree in marketing, business analytics, communications, or related field; Master’s degree preferred.
- Minimum of 5 years of experience in digital campaign management, marketing operations, or related roles.
- Demonstrated success in managing complex digital campaigns and stakeholder relationships.
- Experience with digital marketing platforms, analytics tools, reporting software, and compliance monitoring.
- Strong analytical, problem-solving, and cross-functional collaboration skills.
- Excellent verbal and written communication skills.
CANDIDATE QUALIFICATIONS/COMPETENCIES
- Stakeholder Engagement & Relationship Management
- Campaign Planning, Execution & Optimization
- Objective Definition & Documentation
- Customer Collaboration & Personalization
- Team Coordination & Leadership
- Timeline & Risk Management
- Compliance & Best Practices
- Training & Platform Improvement
- Reporting, Analytical Skills & Data Visualization
- Market & Trend Analysis
- Documentation & Knowledge Management
- Continuous Improvement Mindset
- Communication Excellence
Top Skills
Analytics Tools
Digital Marketing Platforms
Reporting Software
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The Company
What We Do
From culinary support, to store-level merchandising, to sales planning and strategy, Affinity Group's experienced retail and foodservice teams can help you build Your Bridge to Success. Learn how our talented team of sales pros can help your brand today!
Operating in a collaborative environment, the Affinity Group shares our strengths, expertise, and resources to benefit our clients, customers, and our organization. We are focused on the foodservice and retail fresh food channels, helping our customers and clients succeed with highly engaged leaders and tenured top sales and culinary talent in North America.
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