Digital Campaign Manager

Posted 3 Days Ago
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Kenilworth, City of Cape Town, Western Cape, ZAF
In-Office
Mid level
eCommerce • Food • Logistics • Retail
The Role
Plans, manages, and evaluates integrated digital marketing campaigns across social, web, mobile, paid media, and email channels. Responsibilities include developing campaign plans, managing budgets and timelines, coordinating internal and external agencies, reviewing creative, ensuring brand compliance, tracking KPIs and ROI, producing performance reports, and overseeing other campaign managers.
Summary Generated by Built In

It's fun to work in a company where people truly BELIEVE in what they're doing!

Pick n Pay has an opportunity for a dynamic digital marketing campaign manager. This role will be responsible for planning, overseeing and executing compelling, digital marketing campaigns for the Pick n Pay business that meet stakeholder objectives and are in line with the agreed business and brand objectives. We’re looking for someone organised, strategic and passionate about Digital Media marketing who will be a key resource for the running of digital campaigns across the trade portfolio. This candidate will also oversee a group of digital marketing campaign managers across various other portfolios.

MINIMUM QUALIFICATION:

A degree or diploma in marketing


MINIMUM EXPERIENCE:

Two to five years’ experience in a project manager/campaign manager role preferably in a digital agency or retail environment dealing with multiple projects and clients simultaneously

Experience working on digital campaigns involving multiple advertising and/or digital agency environments in a collaborative manner

Ability to work under extreme pressure, and quickly but accurately

In-depth understanding of digital marketing best practices


COMPETENCIES REQUIRED:

Excellent verbal and written communication skills and a good eye for design

Problem-solving and analytical and strategic thinking skills

Process development and implementation

People management and influence

Task oriented and deadline driven

Capability to handle multiple tasks and ability to prioritise

Pro-active approach to business initiatives.

Strong sense of accountability and operational excellence.

Ability to work as part of a team

KEY ACCOUNTABILITIES:

Oversee and implement integrated digital marketing campaigns end-to-end. Develop detailed digital campaign project plans, including campaign goals, messaging, call to action, marketing distribution channels (social, web, mobile, paid media, etc) and schedule

Manage the campaign implementation, budget management tracking and measurement of digital marketing campaigns

Brief and oversee the work of internal and external agencies, such as designers, copywriters, etc who will deliver campaign activity/creative

Oversee the work of other campaign managers in the department

Scrutinize campaign copy and creative produced by studio, for adherence to campaign collateral and the brief

Ensure that the Pick n Pays brand and identity is adhered to in campaigns and in all communication channels

Deliver regular reports of campaign results, including web and email analysis and evaluation of KPIs

Maintain regular measurement of the ROI of campaigns

Ensure accuracy of marketing materials and provide formal sign from stakeholders

Strategic input within marketing, business, and digital media areas


CLOSING DATE: 2 October 2026

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Discover who we are

Skills Required

  • Degree or diploma in marketing
  • Two to five years of experience in a project manager or campaign manager role
  • Experience in a digital agency or retail environment managing multiple projects and clients simultaneously
  • Experience managing digital campaigns across multiple advertising or digital agency environments
  • In-depth understanding of digital marketing best practices
  • Excellent verbal and written communication skills
  • Problem-solving, analytical, and strategic thinking skills
  • People management and influencing skills
  • Ability to manage multiple tasks and prioritize deadlines
  • Ability to work under pressure while maintaining speed and accuracy
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The Company
HQ: Cape Town
90,000 Employees
Year Founded: 1967

What We Do

Pick n Pay is a major South African retail group operating in the fast-moving consumer goods industry, offering a wide range of products including groceries, clothing, and liquor through various store formats and an online platform.

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