Digital Campaign and Content Marketing Specialist, EMEA

About Us 
Tate and Lyle is a successful organisation with a clear purpose, ambition, strategy, and strong expert talent, solely focused on achieving its’ ambition as a world class ingredients solutions provider. We have expanded our plant-based footprint beyond corn into tapioca, stevia leaf, chickpea protein and soluble fibre to explore wider platforms for achieving our ambition. Achieving this ambition will require; development of new capabilities, reallocation of resources and investment to become a leaner, more agile company, leveraging latest technology, process insight and ways of working.
 

About This Role:

The Digital Campaign and Content Marketing specialist is responsible for owning and leveraging digital channels within the Region to enhance and accelerate the regional growth agenda and marketing strategy. They own access to the digital channels on behalf of the Region (and aligned with Corp Comms Calendar and CoE governance) and are responsible for delivering an integrated channel approach across e-mail, social (paid and organic), website and other digital channels  while driving the region to think differently about how we engage with customers through digital This role is also responsible for all email communications to customers, and will own the mailing lists, campaign design, and execution and tracking. The Digital Campaign and Content Marketing Specialist is ultimately responsible for building digital capability in the region, serving as the expert user and advising regional marketing team on how best to leverage these channels to meet broader marketing and growth objectives.

Accountabilities:

Own Digital Channel Execution (within Regional Remit)

• Own content creation specifically for digital channels, including (where relevant within a region) company LinkedIn, social channels, website, supported by Marketing Specialist: ensure content is configured for specific channel requirements, content is messaged for specific channel, and appropriate call-to-action (such as click-through) is configured

• Own access to all digital channels on behalf of the region (both global channels and regionally-owned channels), ensuring all content adheres to global standards and fits into global schedules as relevant

• Works closely with Customer Marketing Manager, COE and Corporate Comms teams to schedule regionally-specific content on global channels

• Execute all content according to agreed schedule, and ensure all configurations are set for relevant call-to-actions

• Design and track channel-specific KPIs, and continually seek new and improved ways to engage via these channels

Own Email Marketing Strategy and Execution

• Work closely with Customer Marketing Manager and COE to define the strategy for email communications in the region, including frequency, format and call-to-action

• Own email system in-use (eg HubSpot): responsible for building regional capability and the mailing lists configuration and cleanliness

• Lead execution of this strategy, including system coding

• Design and execute new approaches to nurture customers via email marketing (eg “drip campaigns”, different call-to-actions)

• Design and execute methods to test campaign effectiveness (eg A/B testing)

Build Digital Capability Within the Region

• Partners with COE to identify and build relevant capability within the region, and the broader business, serving as a key member of the global digital team to represent regional commercial requirements

• Responsible for understanding tools-in-use, serving as the expert within the region, and advising regional marketing team on how best to leverage these channels to support the broader marketing strategy and growth agenda

• Monitors competitor digital activity and approaches

Skills and Experience:

• Experience in Brand, Marketing or Graphic Design roles.  B2B experience is advantageous, but FMCG and/or agency also relevant

• Understanding of design, graphics and photography, with experience in Adobe Photoshop, Indesign, Illustrator a necessity

• Interest in digital marketing a necessity, with specific experience in social media content creation

• Demonstrated examples of creating effective and efficient communication assets

• Ability to prioritize and manage multiple projects and timelines from multiple stakeholders within a complex organization.

• Exceptional creative and problem solving skills.  

• Excellent oral and written communication skills (including presentation)

• Ability to travel 5-10% of time

What we can offer you 
As business operating in 50 countries worldwide, we offer a global rewards package to all employees alongside a range of country-specific benefits. The global package includes a bonus scheme, 16-week Equal Parental Leave and mental health & well-being support.

• Flexible working policy

• Competitive salary

• Discretionary annual bonus

• Excellent employer pension contribution

• Personal private medical insurance

• Life assurance

Tate & Lyle is an equal opportunity employer, committed to the strength of an inclusive workforce.