We are seeking a proactive and highly skilled Digital Brand and Community Engagement Manager to lead our digital brand strategy and external community presence within the B2B tech space. The role demands deep expertise in LinkedIn’s evolving landscape, creative social media content development, and strategic representation of B2B SaaS tech brands.
How You Will Impact Schoox
- Develop, execute, and continuously refine a comprehensive digital social media brand awareness and engagement strategy aligned with overall marketing goals.
- Serve as the subject matter expert for social media and community sites such as LinkedIn, Instagram, X, YouTube, Reddit, etc. in the B2B tech space, curating content and utilizing emerging new strategies to grow brand awareness and increase engagement on the platform(s).
- Leading, developing and executing, along with the integrated Marketing team, all social media posts for the brand.
- Recommend, lead, and drive digital brand strategies that also enhance and amplify executive presence across LinkedIn and other relevant platforms to support leadership visibility, thought leadership and influence.
- Monitor brand chatter across multiple digital platforms, discerning the best response route and responding promptly and strategically to protect the brand reputation.
- Collaborate with the marketing team, executives, customers, third party vendors, and other stakeholders to ensure consistent, timely and well-orchestrated messaging across all channels.
- Lead the creation and management of an annual social media calendar, proactively communicating priorities, timelines and content plans with relevant stakeholders.
- Write creative and engaging copy for LinkedIn posts that resonate with target audiences.
- Develop, implement, and manage an employee social media advocacy program using tools like Hootsuite to amplify brand reach and employee engagement.
- Generate quarterly reports with meaningful key performance indicators (KPIs) to measure brand growth, engagement, and campaign performance, using insights to inform strategy adjustments.
- Work closely with the graphics team and leverage project management tools such as Asana to deliver high-quality digital content on schedule.
- Prioritize tasks effectively in a fast-paced B2B environment, ensuring timely execution of all initiatives.
- Present digital brand strategy ideas and program updates clearly and persuasively to internal teams and leadership.
- Advocate and promote the employee ambassador program internally, motivating participation across departments.
Requirements
- Proven experience managing digital brands and community engagement for B2B tech companies, especially on LinkedIn, Instagram, X, YouTube, Reddit, etc.etc.
- Strong knowledge of LinkedIn’s changing landscape, exciting trends, and best posting and B2B engagement practices.
- Experience utilizing multiple digital monitoring platforms for brand reputation management.
- Skilled in digital social media content creation, copywriting, and creative messaging tailored for professional audiences.
- Track record of developing and managing social media advocacy programs for employees.
- Experienced at collaborating with creative teams and using project management tools like Asana.
- Strong analytic skills with the ability to generate and interpret quarterly performance reports.
- Excellent communication, leadership, and presentation skills.
- Ability to manage priorities and meet deadlines in a dynamic, fast-moving environment.
- Highly proactive and motivated, able to prioritize effectively, make thoughtful and critical decisions swiftly, and lead cross-functional projects to completion without requiring close oversight, ensuring timely delivery of all initiatives and programs.
Our Culture
At Schoox, our culture is rooted in the Greek philosophy of Philotimo. The intention is simple: To respect and help others, not in expectation of reward but because it’s the right thing to do. At Schoox, we treat each other with empathy, respect, kindness, honesty, integrity, humility, and compassion.
Schoox is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.
All your information will be kept confidential according to EEO guidelines.
Compensation
At Schoox, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
The compensation offered for this position will depend on qualifications, experience, and work location. The offered compensation may also include restricted stock options.
Benefits
https://schoox.benefitmain.com/
Top Skills
What We Do
Schoox transforms learning into business growth. Our SaaS learning platform and course marketplace help companies accelerate business results by unlocking employee potential, boosting customer retention, and driving reseller revenue through learning. Schoox powers learning experiences for numerous organizations around the world, including Subway, Celebrity Cruises, Phillips 66, and Sonesta Hotels.
Our platform moves beyond the basics of learning management so companies can identify the difficult-to-measure impact of their learning and development programs on their overall business performance.
