Our mission is to raise the standard of healthcare for everyone.
The Role
You will lead the execution of custom marketing solutions, collaborating with internal teams to develop scalable frameworks for client-specific communications that support new member activation, engagement, and retention. Acting as a primary liaison between Partner Marketing and Growth Marketing, you will ensure client requests are efficiently met without disrupting core marketing priorities.
Responsibilities:
- Stakeholder & Client Collaboration: Act as a key liaison between Growth and Partner Marketing to ensure alignment on client communication needs and priorities. Collaborate directly with clients as a subject matter expert, share campaign insights with stakeholders, and provide feedback that translates client needs into actionable strategies. Partner with leadership to develop case studies, reference materials, and playbooks that guide internal teams and clients in leveraging scalable marketing solutions.
- Custom Campaign Execution & Standardization: Own the execution of client-specific marketing solutions while shifting from one-off requests to standardized, scalable packages. Collaborate with Partner Marketing to prioritize requests, attend client briefings, and translate needs into reusable solutions. Expand creative template development and manage automation workflows to ensure campaigns are deployed efficiently and consistently.
- Process Optimization & Scalability: Build and maintain a library of standardized campaign packages to reduce manual effort and improve efficiency. Develop a centralized deliverables calendar for visibility into timelines and milestones, and collaborate with stakeholders to proactively manage prioritization and address roadblocks. Identify opportunities to streamline workflows and introduce automation while aligning with Growth Marketing to balance executional tasks with high-priority initiatives.
- Testing, Analysis & Reporting: Track campaign performance and apply a test-and-learn approach to continuously optimize standardized packages. Collaborate with analytics to ensure clear visibility into impact and share insights across teams in a timely manner. Document findings in a self-service model, enabling partners to easily access performance data, share results with clients, and apply learnings to future campaigns.
Required Qualifications:
- 3+ years of marketing experience (agency, client-side, or B2B/B2C marketing).
- Experience with Salesforce Marketing Cloud (or similar platforms like HubSpot, Iterable, Mailchimp).
- Strong project management and client-facing experience.
- Excellent cross-functional collaboration skills, particularly working with Partner Marketing, Creative, and Engineering.
- Strong analytical and problem-solving abilities, with experience in marketing automation and workflow optimization.
- Ability to prioritize and execute in a fast-paced environment.
Preferred Qualifications:
- Experience in marketing operations or lifecycle marketing.
- Experience within a Health-Tech or Virtual Health environment.
Physical/Cognitive Requirements:
- Ability to remain seated in a stationary position for prolonged periods.
- Requires eye-hand coordination and manual dexterity sufficient to operate keyboard, computer and other office-related equipment.
- No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., lifting a computer / laptop) may be required.
- Ability to interact with leadership, employees, and members in an appropriate manner.
The United States new hire base salary target ranges for this full-time position are:
Zone A: $70,190 - $91,250 + equity + benefits
Zone B: $77,209 - $100,375 + equity + benefits
Zone C: $84,228 - $109,500 + equity + benefits
Zone D: $91,247 - $118,625 + equity + benefits
This range reflects the minimum and maximum target for new hire salaries for candidates based on their respective Zone. Below is additional information on Included Health's commitment to maintaining transparent and equitable compensation practices across our distinct geographic zones.
Starting base salary for the successful candidate will depend on several job-related factors, unique to each candidate, which may include, but not limited to, education; training; skill set; years and depth of experience; certifications and licensure; business needs; internal peer equity; organizational considerations; and alignment with geographic and market data. Compensation structures and ranges are tailored to each zone's unique market conditions to ensure that all employees receive fair and competitive compensation based on their roles and locations. Your Recruiter can share details of your geographic alignment upon inquiry.
In addition to receiving a competitive base salary, the compensation package may include, depending on the role, the following:
Remote-first culture
401(k) savings plan through Fidelity
Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents
Generous Paid Time Off ("PTO") and Discretionary Time Off ("DTO")
12 weeks of 100% Paid Parental leave
Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance
Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)
11 Holidays Paid with one Floating Paid Holiday
Work-From-Home reimbursement to support team collaboration and effective home office work
24 hours of Paid Volunteer Time Off ("VTO") Per Year to Volunteer with Charitable Organizations
About Included Health
Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s all included. Learn more at includedhealth.com.
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Included Health is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Included Health considers all qualified applicants with arrest or conviction records in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, and California law.
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The Company
What We Do
Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s all included. Learn more at includedhealth.com.
Why Work With Us
Here, initiative meets purpose. We have bold aspirations that drive our work. We care in a way that shows in everything we do. At Included Health, you will join a team that is propelled by the opportunity to redefine healthcare for all. It's work worth caring about.
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