Digital and Social Media Marketing Executive

OPPORTUNITY TO EARN IN USD (after probationary period)

IMPORTANT NOTE: Please, send your CV in English, otherwise your application will not be considered.

Frost & Sullivan’s Customer Experience team is seeking a Digital & Social Media Marketing Executive to play a key role in the creation and distribution of impactful content across multiple channels to enhance the promotion of Frost & Sullivan's products, services, and thought leadership. This position will partner with our Customer Engagement team, Growth Experts, and the wider integrated Customer Experience team to help drive the development and execution of multi-channel demand generation campaigns, ensuring a fully integrated, consistent, and cohesive brand experience across platforms, industry sectors, and target audiences in the designated geographical regions. This role will play a key part in enabling us to deliver an awareness and engagement strategy focused on the organisation’s virtual Growth Webinars offering, renowned among industry leaders for their thought-provoking sessions that foster collaboration and drive transformation.

Responsibilities:

• Develop and implement creative and innovative social media marketing campaigns to highlight Frost & Sullivan’s thought leadership and value proposition, to retain and increase engagement across platforms and to encourage target audience participation. 
• Play a key role in growing and managing our presence and build followers across, predominantly, LinkedIn and X, formerly Twitter, as well as other social media and video platforms.
• Plan and create campaigns and posts as part of a social media content calendar that drive interest in our brand, our products and services, and grow our community.
• Working with our Graphic Design team, help steer the creation of on-brand and visually appealing digital assets and rich media, including social media banners and video content.
• In liaison with our team of storytellers, ensure that we deliver our Think Tank communications strategy in the most efficient, impactful and relevant manner possible to our audiences.
• Support the global CX team managing our paid social campaigns and work alongside them to influence content.
• Track performance and translate analytics into actionable business insights to grow our brand.
• Ensure all social media marketing activities are aligned to business priorities and the global marketing strategy, sharing best practices and implementing the relevant campaigns/tactics for an integrated approach.
• Establish and nurture relationships with key stakeholders in the social space to drive share of voice.
• Engage with customers by responding to questions and comments and solicit feedback to improve product and service offerings.
• Participate in competitive benchmarking exercises, as required, monitoring industry trends and competitors’ digital footsteps.

Competencies: 

• Bachelor’s degree in public relations, marketing, and communications, or proven success working in a similar role.
• Minimum of three to five years’ experience in social media marketing or in a relevant discipline with a professional services company.
• Strong writing and editing skills.
• Excellent English language skills, both written and spoken
• Ability to turn complex ideas into engaging and accessible content.
• Strong interpersonal skills and ability to communicate across varying audiences.
• Creative mindset with a passion for visual storytelling.
• Possess expertise in identifying target audiences and tailoring content.
• Excellent organisational and project management skills to effectively plan, monitor and prioritise workload.
• Proven ability to operate with agility, impeccable attention to detail and with an analytical mindset.

What will make you succeed at Frost & Sullivan?

You need to be-

• Wildly curious and entrepreneurial.
• Committed to customer success.
• A self-starter invested in your future.
• A persuasive communicator.
• Deeply Analytical.
• Excited about Disruptive Trends.
  

Benefits:

• Opportunity to earn in USD (after probationary period)
• Annual base salary plus variable compensation plan
• Healthcare Insurance OSDE 210
• Meal Vouchers
• Discounts & Benefits platform
• Monday-Friday 9am-6pm 
• Healthy Snacks

Why Frost & Sullivan is important to your career enhancement:

• Learn to leverages visionary innovation to address the global challenges of collapse, disruption, and transformation.
• Enhance your skills to discover growth opportunities and be part of a team, that for more than 60 years, has been developing high impact growth strategies for emerging business and for the global 1000.
• You will be part of a winning, global team that fosters team work and an Olympic spirit while enhancing your communication and people skills.
• Encouragement to develop your intellectual curiosity and will be provided the ability to collaborate across all levels of the company across the globe.
• Have a definitive career trajectory with numerous growth opportunities and career paths available to you.
• Be part of a "best in class" global team that strives for excellence in work and social engagements.