Digital and Data Marketing Supervisor

Posted 25 Days Ago
Be an Early Applicant
Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Senior level
Biotech
Our Mission is to enable our customers to make the world healthier, cleaner and safer.
The Role
Lead data-driven marketing strategies and manage integrated digital campaigns across email, web, social, search, display, and paid media. Oversee microsites, landing pages, and social platforms; run media planning/buying; analyze campaign performance using CRM and marketing automation tools; collaborate with product, commercial, and sales teams to drive demand and conversion.
Summary Generated by Built In

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

DESCRIPTION:

Join our marketing team at Thermo Fisher Scientific, where you'll help create impactful marketing programs that support our mission of making the world healthier, cleaner, and safer. As a Digital & Data Marketing Supervisor, you will leverage customer data, digital platforms, and marketing technologies to drive demand generation, customer engagement, and business growth.

This role is responsible for transforming customer insights into targeted marketing strategies, managing digital campaigns across multiple channels, overseeing social marketing platforms and microsites, and executing media buying initiatives. You will work closely with business stakeholders, sales teams, and external partners to deliver measurable marketing outcomes while ensuring a seamless customer experience throughout the marketing funnel.

RESPONSIBILITIES:
- Develop and execute data-driven marketing strategies by leveraging customer segmentation, tagging, profiling, and behavioral insights to drive customer engagement, lead generation, and business growth.
- Plan, manage, and optimize integrated marketing campaigns across multiple digital channels, including email, websites, social media, search, display advertising, and other paid and owned media platforms.
- Oversee the maintenance, optimization, and promotion of social marketing platforms, microsites, landing pages, and other digital assets to enhance customer experience and conversion performance.
- Lead media planning and buying activities, working with internal stakeholders, agencies, and vendors to maximize audience reach, campaign effectiveness, and return on investment.
- Monitor, analyze, and report on campaign and channel performance using CRM, marketing automation, and analytics tools, providing actionable recommendations to continuously improve marketing effectiveness.
- Collaborate closely with product marketing, commercial teams, sales, and external partners to ensure the successful execution of integrated marketing programs while maintaining brand consistency and compliance with company standards.
REQUIREMENTS:
- Bachelor's degree in Marketing, Digital Marketing, Business, Communications, Data Analytics, or related field.
- 5+ years of experience in digital marketing, marketing communications, demand generation, or marketing operations.
- Strong understanding of customer segmentation, CRM systems, marketing automation platforms, and data-driven marketing practices.
- Hands-on experience managing digital campaigns, media buying, paid advertising, and marketing analytics.
- Experience managing websites, microsites, landing pages, or social marketing platforms.
- Proficiency with digital marketing tools such as Salesforce, Eloqua, SCRM, CDP or equivalent platforms.
- Strong analytical, project management, and stakeholder management skills.
- Excellent communication skills with the ability to translate complex information into compelling customer-focused messaging.
- Experience in B2B marketing, life sciences, healthcare, or scientific industries is preferred.

Skills Required

  • Bachelor's degree in Marketing, Digital Marketing, Business, Communications, Data Analytics, or related field.
  • 5+ years of experience in digital marketing, marketing communications, demand generation, or marketing operations.
  • Strong understanding of customer segmentation, CRM systems, marketing automation platforms, and data-driven marketing practices.
  • Hands-on experience managing digital campaigns, media buying, paid advertising, and marketing analytics.
  • Experience managing websites, microsites, landing pages, or social marketing platforms.
  • Proficiency with digital marketing tools such as Salesforce, Eloqua, SCRM, CDP or equivalent platforms.
  • Strong analytical, project management, and stakeholder management skills.
  • Excellent communication skills with the ability to translate complex information into compelling customer-focused messaging.
  • Experience in B2B marketing, life sciences, healthcare, or scientific industries.

Thermo Fisher Scientific Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Thermo Fisher Scientific and has not been reviewed or approved by Thermo Fisher Scientific.

  • Retirement Support Retirement programs include a strong company 401(k) match and an employee stock purchase plan that add meaningful long‑term value. Feedback suggests these features stand out among core financial benefits even when base pay feels average.
  • Healthcare Strength Health coverage offers multiple national medical options alongside dental and vision, with company‑paid life and disability coverage. This breadth is considered a solid foundation even if some costs may not be the lowest among peers.
  • Parental & Family Support Paid parental and caregiver leave, backup care, adoption assistance, and specialized family resources are available. Feedback suggests these supports are a notable plus for colleagues managing family and caregiving needs.

Thermo Fisher Scientific Insights

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The Company
HQ: Waltham, MA
100,000 Employees

What We Do

Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD.

Why Work With Us

You will join a company which every colleague has the opportunity to create possibilities, for oneself, for our customers and patients. There is no more exciting place to be than at the forefront of solving problems which help improve lives around the world. As a company, we are committed to supporting your career aspirations and your journey.

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