Digital and Campaign Marketing Manager

At Tecton, we solve the complex data problems in production machine learning. Tecton’s feature platform makes it simple to activate data for smarter models and predictions, abstracting away the complex engineering to speed up innovation.

Tecton’s founders developed the first Feature Store when they created Uber’s Michelangelo ML platform, and we’re now bringing those same capabilities to every organization in the world.

Tecton is funded by Sequoia Capital, Andreessen Horowitz, and Kleiner Perkins, along with strategic investments from Snowflake and Databricks. We have a fast-growing team that’s distributed around the world, with offices in San Francisco and New York City. Our team has years of experience building and operating business-critical machine learning systems at leading tech companies like Uber, Google, Meta, Airbnb, Lyft, and Twitter.

The digital and campaign marketing manager is responsible for developing and executing digital marketing strategies to drive brand awareness, customer engagement, and lead generation. This includes managing the company's email marketing campaigns, social media presence, and digital advertising. This role will work closely with the broader marketing team to align digital initiatives with the overall marketing plan and business objectives.

Responsibilities

• Develop and implement the digital marketing strategy, including email marketing, social media, SEO, PPC, and website optimization
• Manage the editorial calendar and content creation for all digital marketing channels
• Oversee and execute email marketing campaigns, including list segmentation, A/B testing, automation, and performance analysis
• Monitor and report on the performance of all digital marketing activities, providing insights and recommendations for improvement
• Manage the digital marketing budget and optimize digital marketing KPIs like CPL, CPC and ROAS
• Stay up-to-date on the latest digital marketing trends, tools, and best practices, and make recommendations for new initiatives
• Collaborate cross-functionally with the marketing, sales, and product teams to align digital efforts and achieve business goals
• Manage and optimize the company's website, including content updates, design enhancements, and technical improvements
• Oversee the work of any digital marketing vendors or agencies

Qualifications

• 5+ years of experience in digital, campaign and email marketing, with a proven track record of driving results
• Proficient in email marketing platforms, social media management tools, Google Analytics, and other digital marketing software
• Strong understanding of SEO, SEM, content marketing, and marketing automation
• An excellent storyteller with a strong ability to articulate value through email copy and ad copy
• Excellent analytical and data-driven decision-making skills
• Effective project management and team leadership abilities
• Familiar with web design, HTML, and CSS
• Bachelor's degree in marketing, communications, or a related field

Tecton values diversity and is an equal opportunity employer committed to creating an inclusive environment for all employees and applicants without regard to race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other applicable legally protected characteristics. If you would like to request any accommodations from the application through to the interview, please contact us at [email protected].

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.