Digital and Biddable Specialist

Position Summary

Within the IPG Mediabrands Group, we are looking for a new colleague to join our Digital division.

This area is one of the main pillars of our agency and is organized into cross-functional teams that work to ensure efficiency and achieve our clients' objectives.

Specifically, we are looking for a Biddable Specialist to join our digital team and focus on the biddable area.

The ideal candidate will have the core aim of driving performances through key channels and previous experience in digital planning will be a plus.

The individual will act as an expert on all things regarding biddable media activities. In this role, the specialist will be responsible for managing and optimizing paid search and paid social campaigns, with a focus not only on execution but also on strategy development and product analysis. The specialist will work closely with cross-functional teams to drive performance and deliver measurable results.

We are seeking enthusiastic, positive, and curious individuals who are always eager to ask insightful questions, learn continuously, and collaborate with others.

Key Responsibilities

• Lead the strategy, planning, execution and optimization of paid search and social campaigns (Google Ads, Amazon, TikTok, Meta, …)
• Responsible for assisting the client services team with day-to-day account management for multiple international Clients Develop and implement strategies to reach target audiences and maximize conversion rates across various platform Conduct thorough product analysis to ensure the right strategy and bidding approach for each campaign
• Analyzing outcomes to implement new approach, maximize results and get insights to drive innovation
• Provide mentorship and support to junior team members and share knowledge across the team
• Stay up-to-date with the latest trends in digital advertising, paid search, and paid social to bring innovative ideas to the table

Desired Skills & Experience

• At least 3 years of hands-on experience in managing paid search and social activities
• Strong understanding of digital marketing strategies, including performance tracking and optimization
• Proven ability to develop and execute strategies that drive traffic, conversions, and brand awareness
• Strong analytical skills with the ability to interpret data and make actionable recommendations
• Excellent communication skills and the ability to collaborate effectively with cross-functional teams
• Experienced in working with Direct Response clients
• Strong Excel skills
• Strong presentation skills
• Strategic Thinking
• The ideal candidate must have a strong command of the English language and Italian
• Problem solving
• Teamworking
• Organization and proactivity in managing relationships with customers
• Knowledge in Analytics, tag manager, optimization platforms (eg. search ads 360) will be considered a Plus
• Knowledge in intelligence tools both for search and social media (eg. Semrush) will be considered a plus
• Knowledge in Social Media analysis most common platform (eg. FanpageKarma, Socialbakers…) will be considered a plus

About Us

We are Mediabrands, a CLIENT-FIRST, CONSULTING-LED, COMMUNITY-DRIVEN group of 13,000 media and marketing specialists in over 130 countries on a mission to ensure our clients win in the marketplace. Through our portfolio of brands, and culture of collaboration, we offer the media and marketing capabilities it takes to invest smarter and grow our client’s businesses now and in the future. Through our diverse community of people and leaders, we offer teams of experts who thrive in a culture of excellence and equity. Through our commitment to brand values and media responsibility, we offer leadership to help our clients always act in the best interests of the communities they serve.