Job Title
Digital Analytics Technical Consultant
Role Overview:
As a Digital Analytics Technical Consultant at Amadeus, you will be responsible for the implementation, management, and optimization of digital analytics solutions across internal systems. You will collaborate with various internal teams, such as marketing, product development, and engineering, to ensure the successful setup and operation of analytics tools, primarily focusing on Google Analytics 4. You will also implement third-party tags as requested by internal stakeholders, ensuring that all tagging adheres to the company’s data collection standards.
This role requires strong technical expertise, a collaborative mindset, and a proactive approach to staying up-to-date with industry trends and emerging technologies.
Key Responsibilities:
· Collaboration:
o Work closely with internal teams (marketing, product development, engineering) to address pixel/tag implementation requests efficiently using internal tools like the Keystone Javascript library.
o Support the overall web analytics strategy by helping to structure measurement frameworks, define KPIs, and deliver insightful analysis for decision-making.
o Translate business needs into technical requirements, providing inputs on testing strategies, configuration, and deployment.
o Implement third-party tags (e.g., marketing, social media, affiliates) as requested by internal teams, ensuring that these implementations align with the company’s data collection and analytics standards.
o Apply and maintain tagging standards by developing and optimizing interactions with tools such as Google Analytics 4 and Google Tag Manager.
o Evaluate and recommend the latest data tracking technologies to support business initiatives and maintain leadership in analytics best practices.
· Technical Leadership:
o Take ownership of creating analytics implementation specifications, custom code development, and tool configurations to meet analytics needs.
o Act as the internal expert on digital analytics and site tagging, ensuring that all implementations follow industry best practices.
o Continuously improve the efficiency of the analytics implementation by evolving internal tools, such as the Keystone Javascript Library.
· Operations:
o Identify and troubleshoot data quality issues, working to resolve them and enhance the overall resilience of the analytics infrastructure.
o Ensure proper data collection and tracking setups across web and mobile platforms, ensuring high data quality for all stakeholders.
· Innovation:
o Explore new analytics platforms (e.g., Adobe Analytics, Matomo, Contentsquare, Hotjar, MS Clarity) and propose ways to integrate them into the company’s analytics ecosystem to improve product offerings.
o Design and build automated reporting dashboards using tools like Google Looker Studio or other data visualization platforms, enabling stakeholders to access actionable insights.
o Propose and execute multivariate testing plans, setting up experiments within optimization platforms to improve product performance.
General Performance Indicators:
· High-quality delivery of projects aligned with business priorities.
· Successful execution of the digital analytics roadmap, with measurable outcomes.
· Efficient collaboration with cross-functional teams to ensure analytics goals are met.
· Accountability for maintaining data quality, efficient tagging, and continuous improvement.
Qualifications:
Education:
· MS Degree in Computer Science, Information Technology, or a related field, or equivalent relevant experience.
Work Experience:
· 3+ years of experience in software development or digital analytics, with a strong focus on web development, analytics process design, and implementation.
· Proven experience with Google Analytics 4; knowledge of Adobe Analytics is a plus.
· Strong experience working with Google Tag Manager; familiarity with Adobe Launch, Tealium, or other tag management systems is a plus.
· Proven experience with HTML, CSS, JavaScript, and popular frontend libraries and frameworks.
· Hands-on experience with Typescript (NodeJS and/or Angular experience is a plus).
· Familiarity with version control systems like GIT and experience working in Agile environments (SCRUM/Kanban).
· Experience using browser debugging tools (experience with proxy debugging tools is a plus).
Skills:
· Strong problem-solving skills with the ability to troubleshoot and resolve tracking and analytics implementation issues.
· Expertise in Google Analytics 4 and Google Tag Manager, with the ability to implement complex tagging requirements.
· Excellent technical communication skills to collaborate effectively with internal teams.
· Proficiency in multivariate testing and experimentation within digital platforms to drive product optimizations.
· Experience creating and maintaining automated dashboards and reporting systems using visualization tools such as Google Looker Studio or Qlik.
What We Can Offer You
🎯 A critical mission and purpose - At Amadeus, you'll power the future of travel with a critical mission and extraordinary purpose.
🌎 A truly global DNA - Everything at Amadeus is global, from our people to our business, which translates into our footprint, processes, and culture.
🎓 Great opportunities to learn - Learning happens all the time and in many ways at Amadeus, from on-the-job training to formal activities, and daily interactions.
🤗 A caring environment – Amadeus fosters a caring environment that supports both professional growth and personal well-being.
💰 A complete rewards offer - Amadeus provides attractive compensation packages, including salary, bonus, caregiving and health benefits and health benefits.
🌟 A flexible working model - Embrace our flexible working model, enabling you to excel wherever and however you work best.
🌈 A diverse, equitable, and inclusive community – We are committed to enabling each employee to reach their full potential by fostering a culture of belonging and fair treatment.
📈 A Reliable Company - Trust and reliability are fundamental to shaping our relationships with customers, partners, and employees.
Business Environment
Amadeus IT Services Turkey is the market leader in Airline Loyalty & CRM solutions as well as the leading Internet Booking Engine Provider. Highly dynamic and growing company serves over 40+ airline clients all over the world. Java Software Development Engineer role, you’ll be a member of the R&D Business Unit and global engineering community and find a chance to collaborate in the definition of the strategy of the Software Development; technological framework and functional approach in Agile Environment. You’ll also find a chance to work on the implementation of Amadeus solutions in different countries.
Application process
The application process is easy and fast. Create your candidate profile manually or upload your CV/Resumé.
Are you the one we’re looking for? Apply now!
#LI-EMEA
Diversity & Inclusion
Amadeus aspires to be a leader in Diversity, Equity and Inclusion in the tech industry, enabling every employee to reach their full potential by fostering a culture of belonging and fair treatment, attracting the best talent from all backgrounds, and as a role model for an inclusive employee experience.
Amadeus is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, race, ethnicity, sexual orientation, age, beliefs, disability or any other characteristics protected by law.
Top Skills
What We Do
Travel powers progress. Amadeus powers travel. Amadeus’ solutions connect travelers to the journeys they want, linking them via travel agents, search engines and tour operators to airlines, airports, hotels, cars and railways.
Technology has always been critical to developing global travel, increasing scale, choice and access. We have developed our technology in partnership with the travel industry for 30 years.
We combine a deep understanding of how people travel with the ability to design and deliver the most complex, trusted, and critical systems our customers need.
