Digital Analytics Tagging Manager

Posted 11 Days Ago
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Harbor Side, CA, USA
In-Office
Mid level
Financial Services
The Role
Specify, implement, validate and maintain event-level digital tracking across web and app front ends using Google Tag Manager. Translate tracking requirements into GTM implementations, validate data quality, distribute data to downstream tools, collaborate with Engineering/Product/Analytics teams, identify tracking gaps, and ensure privacy, consent and regulatory compliance.
Summary Generated by Built In
Excited to grow your career?

Our purpose is to make it easy for people to save and invest for a better future. We are looking for great people to join us, so please come and invest in YOUR future at Hargreaves Lansdown.

We know that sometimes people can be put off applying for a job if they don't tick every box. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. We’d love to hear from you!

About the role

The Digital Tagging Manager supports the collection of high quality digital data from HL’s digital front ends by helping to specify, implement, validate, and distribute event level data using Google Tag Manager (GTM).
Working closely with the Senior Digital Tagging Manager, Digital Analytics, and Data Activation teams, this role ensures that tracking is implemented accurately, consistently, and in line with agreed measurement frameworks. The role plays a key part in translating tracking requirements into robust GTM implementations that support analytics, experimentation, and advertising use cases.
The Digital Tagging Manager is curious and proactive, contributing ideas for improving data collection and coverage, while understanding the importance of privacy by design, consent, and disciplined data collection methodology in a regulated environment.

What you will be doing

  • Implement and maintain digital tracking across web and app front ends using Google Tag Manager.
  • Support the specification of event tracking requirements for analytics, experimentation, and advertising use cases.
  • Configure tags, triggers, and variables in GTM in line with agreed data layer and measurement standards.
  • Validate data collection through testing, debugging, and QA to ensure accuracy and completeness.
  • Support the distribution of collected data to downstream tools (e.g. analytics, activation, media platforms).
  • Work closely with Senior Digital Tagging Manager to improve data collection coverage and consistency.
  • Collaborate with Engineering, Product, Analytics, and Activation teams to embed tagging into delivery processes.
  • Identify tracking gaps, issues, or risks, escalating where appropriate with clear evidence.
  • Adhere to data privacy, consent, and regulatory requirements, ensuring tagging implementations follow approved patterns.

About you

  • Hands‑on experience implementing digital tracking using Google Tag Manager.
  • Understanding of event‑based data collection for analytics and/or advertising purposes.
  • Experience with enterprise Digital Analytics tools, ideally Amplitude.
  • Experience working with data layers, events, and front‑end implementations.
  • Strong attention to detail and disciplined approach to validation and QA.
  • Experience with using Javascript to collect and manipulate data from front end applications.
  • Awareness of privacy, consent, and regulatory considerations in data collection.
  • Curious and proactive mindset, with willingness to learn and improve tagging approaches.
  • Experience in financial services or regulated industries preferred but not required.

Interview process

The interview process for this role is two stages including technical competency-based questions and a scenario task.

Working Schedule

This role is based in Bristol head office, BS1 5HL. This role is permanent, full time, 37.5 hours per week, Monday to Friday. We have returned to the office with a 3 days in the office pattern.

Why us?

Here at HL, we’re the UK’s number 1 investment platform for private investors, based in Bristol. For more than 40 years we’ve helped investors save time, tax and money on their investments.

To achieve our mission, we believe we have a workplace like no other, with constant learning, dynamic teams, and a great ethos. We're steered by core values that promote service, quality, innovation, and opportunity in everything we do.

What's on offer?

  • Discretionary annual bonus* and annual pay review 
  • 25 days* holiday plus bank holidays and 1-day additional Christmas closure 
  • Option to purchase an additional 5 days holiday**  
  • Flexible working options available, including hybrid working  
  • Enhanced parental leave 
  • Pension scheme up to 11% employer contribution 
  • Income Protection and Life insurance (4 x salary core level of cover)  
  • Private medical insurance* 
  • Health care cash plans - including optical, dental, and outpatient care 
  • Health screening programme
  • Help@hand - confidential support including mental health counselling and remote GP 
  • Wellhub - unlimited access to fitness providers and wellness coach sessions 
  • Variety of travel to work schemes with bike storage and shower facilities 
  • Inhouse barista and deli serving subsidised coffee and sandwiches 
  • Two paid volunteering days per year 

* dependant on role level 

** only available to select during our annual benefits window, in November each year 

Hargreaves Lansdown is an inclusive employer that values diversity in its workforce. We encourage applications from all individuals without regard to race, religion, gender, sexual orientation, national origin, disability or age.

This role may also be available on a flexible working or part time basis – please ask the Recruitment & Onboarding team for more information.

Please note, we are unable to provide employment sponsorship to candidates.

Skills Required

  • Hands-on experience implementing digital tracking using Google Tag Manager
  • Understanding of event-based data collection for analytics and/or advertising
  • Experience with enterprise Digital Analytics tools (ideally Amplitude)
  • Experience working with data layers, events, and front-end implementations
  • Strong attention to detail and disciplined approach to validation and QA
  • Experience using JavaScript to collect and manipulate data from front-end applications
  • Awareness of privacy, consent, and regulatory considerations in data collection
  • Curious and proactive mindset with willingness to learn
  • Experience in financial services or regulated industries
  • Ability to work from Bristol head office (hybrid, three days in office)
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The Company
HQ: Bristol
2,038 Employees
Year Founded: 1981

What We Do

We’re the UK’s number 1 investment platform for private investors, based in Bristol, where we now employ over 1,700 people. For more than 40 years we’ve helped investors save time, tax and money on their investments. Today we're trusted by over 1.7 million clients. Our service allows clients to bring all their ISAs, pensions, SIPPS, and savings into one easy to manage place, allowing them to be in control.

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