Digital Analytics Specialist

Duties and responsibilities

• Governance & Implementation
• Design and maintain the digital analytics governance model for GA4, GTM, and related tools, ensuring alignment with organizational data and privacy standards.
• Lead the implementation of event-tracking plans across all digital assets, including Viamericas.com, mobile products, and internal applications (e.g., agency transaction portals).
• Collaborate with Digital Product, Development, and Data Engineering teams to ensure consistent tagging, dataLayer design, and tracking fidelity across platforms.
• Oversee the integration between GA4 and BigQuery to enable advanced behavioral analysis and attribution modeling.
 
Measurement Strategy & Analysis
• Define and maintain KPIs and conversion funnels for digital experiences and campaigns.
• Propose and define dashboards and analytical frameworks that translate digital behavior into actionable business insights, to be developed in collaboration with the Data Visualization team.
• Collaborate with Product Managers and Marketing to define event taxonomies and ensure accurate conversion tracking from awareness to remittance completion.
• Support experimentation (A/B testing, personalization) through reliable measurement frameworks.


Data Quality & Optimization
• Conduct QA and debugging of GTM and GA4 implementations using Tag Assistant, DebugView, and BigQuery validation queries.
• Monitor data discrepancies, ensuring event-level accuracy and alignment with backend systems.
• Lead the documentation of instrumentation logic, event schemas, and error-code mapping (e.g., gateway response normalization for Fiserv integrations).
• Continuously propose improvements to enhance conversion tracking, attribution models, and user journey analysis.


Collaboration & Enablement
• Partner with cross-functional teams (Development, Marketing, Digital Products, and Data & A.I.) to align tracking design with business objectives.
• Train internal stakeholders on interpreting analytics reports and KPIs.
• Act as the internal evangelist for data-driven decision-making, promoting analytical literacy across digital teams.

Requirements and Skills

• Education
• Bachelor’s degree in computer science, Engineering, Data Science, Marketing Analytics, or related field.
• Certifications in GA4 and GTM (preferred).
• Advanced training or coursework in digital analytics, data visualization, or marketing technology is a plus.
Experience & Technical Skills
• Proven experience implementing and managing GA4 and GTM in large-scale digital environments.
• Strong understanding of event-driven architecture, dataLayer design, and cross-domain tracking.
• Proficiency in SQL and BigQuery for advanced data validation and analysis.
• Experience integrating analytics with marketing automation and CRM tools (e.g., HubSpot, Salesforce, or similar).
• Solid experience in software development and change management, ensuring that new and existing applications are built to generate and capture data according to digital analytics standards and governance guidelines.
• Understanding of data privacy (GDPR, CCPA) and secure analytics practices.
• Familiarity with ETL/ELT pipelines and collaboration with data engineering teams.
• Ability to translate technical tracking requirements into business insights and vice versa.
Soft Skills
• Analytical and critical thinker with a passion for precision and data integrity.
• Excellent communication skills in both English and Spanish, with the ability to effectively bridge technical and business audiences across global teams.
• Strong sense of ownership, initiative, and ability to work cross-functionally.
• Curiosity about digital behavior, conversion optimization, and customer journey analytics.
• Adaptability in a fast-paced, data-driven, and multicultural environment.
 

Working Conditions

• Hybrid work schedule, with on-site attendance three days per week.
• Hardware is set up for you to work from home.
• Performance Bonus
• Flexible hours - make your schedule.
• Diverse and multicultural work environment.
• An innovative environment with the structure and resources of a leading multinational.
• Here you can grow at the speed of your learning curve.
• This position may require weekend and evening work as we collaborate with our partners internationally on audits and in support of corporate initiatives.