Job Description:
Merkle powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
In Bulgaria we manage a global portfolio of clients, providing a single source of expertise, technology, and operational support. We have a proven track record for delivering, managing, and innovating multi-channel commerce platforms for major international brands and retailers, including adidas, Clarins, ASDA, Shiseido, and more. Our world-class team has delivered sites for over 35 brands with more than 400 transactional e-commerce sites in 60 locations and on 6 continents. Our scope is growing with a new data engineering practice, paid search and social advertising, SEO and we are looking forward to what’s next.
We’re hiring for a GA4/GTM Specialist as part of Merkle in Sofia
Role Summary:
The GA4/GTM Specialist plays a key role in enabling data-driven decision-making by maintaining the digital measurement infrastructure and delivering actionable insights. This role supports performance tracking across channels and websites, develops dashboards for internal use, and ensures data quality, privacy compliance, and consistency across markets. The ideal candidate is both technically skilled and business-minded.
Key Responsibilities
Define and align digital KPIs across departments and teams
Build and maintain tracking infrastructure using GA4, GTM, and related tools
Develop central dashboards for SEO, CRO, and general performance reporting
Conduct tagging audits and data validation on an ongoing basis
Deliver insight summaries with clear recommendations and trends
Monitor regulatory compliance and ensure best practices for privacy and data usage
Key Performance Indicators for this role include
Data accuracy and tagging completeness scores
Dashboard usage and adoption across teams
Number of insight reports delivered and acted on
Completion and follow-up on quarterly compliance audits
Contribution to overall performance visibility and continuous improvement
Skills and Experience
3+ years of experience in digital analytics or performance marketing
Expertise in GA4, GTM, and data visualisation tools (e.g., Looker Studio, Power BI)
Familiar with web tagging standards and QA techniques
Ability to translate data into insights and communicate to non-technical audiences
Strong understanding of GDPR and privacy-first tracking strategies
Fluent in English, written and spoken
What we offer
We are huge believers in work-life balance, so we offer all our employees 25 days of paid leave and 3 fixed wellness days off a year
A hybrid work model for our teams so they can work from the office or the comfort of their home
Free parking spaces for all our employees working from the office;
Complimentary drinks and snacks in the office to keep the energy levels up
Parent-friendly culture and potential for additional days off to create new memories with your loved ones
Life Insurance, Health and dental insurance plan or, if selected, gift vouchers instead
Sports card, partially covered by the company and food vouchers
2 days off for volunteering and numerous charity initiatives throughout the year
Opportunity to attend training, conferences and get certification sponsored by the company upon availability and business need
About dentsu
Taking a people-centred approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc., we are headquartered in Tokyo, Japan, and our 65,000 employee base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
#LI-MERKLE
Location:
SofiaBrand:
Isobar CxmTime Type:
Full timeContract Type:
PermanentSimilar Jobs
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
