Digital Analytics Manager

Posted Yesterday
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Irving, TX, USA
In-Office
Mid level
Other • Real Estate
The Role
Build and maintain scalable datasets, data models, and pipelines integrating GA4, Google Ads, call-tracking and SEO tools. Create dashboards and automated, location-level reporting (using Python and BI tools). Lead analyses on website traffic, lead generation, conversion performance, and digital marketing; provide technical direction and reports for franchise network stakeholders.
Summary Generated by Built In

Digital Analytics Manager 
 

Are you looking for a place where you can bring your passion for advancing the systems, data models, reporting capabilities, and analytical frameworks that enable accurate and insightful measurement across the organization? 

 

Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level. 
 

Bring your experience and be empowered to innovate.  

As a Digital Analytics Manager on the Digital Analytics team, a typical day for you will include: 

  • Develop and maintain scalable datasets, data models, and data pipelines that support digital marketing reporting and analysis.  
  • Integrate and analyze data from platforms such as Google Analytics 4, Google Ads, Google Business Profile, call-tracking platforms, SEO tools, and other digital marketing systems.  
  • Develop and manage dashboards and reporting solutions that provide visibility into website, lead generation, digital media, and marketing performance.  
  • Build scalable, automated reporting solutions for franchise owners, leveraging tools such as Python to efficiently generate and distribute consistent, location-level insights across Neighborly’s franchise network.  
  • Lead recurring and ad hoc analyses that identify the drivers of website traffic, lead generation, conversion performance, and digital marketing results across Neighborly’s brands. 

 

Bring your skills and be inspired to achieve success. 

  • Experience:

    • 4+ years of experience in Digital Analytics, Marketing Analytics, Analytics Engineering, Business Intelligence, or any related analytical roles.
    • Experience in building and maintaining data models, reporting tables, or analytical data pipelines in a cloud-based data warehouse such as Google Cloud or AWS.
    • Experience using digital analytics platforms such as Google Analytics to understand traffic sources, user behavior, lead generation, and website performance.
    • Experience developing dashboards and reporting solutions using tools such as Google Data Studio, Tableau, Amazon Quicksight or a similar business intelligence platform.
  • Skills:

    • Strong Analytical and problem-solving skills, with the ability to investigate data issues and independently develop practical solutions.
    • Advanced SQL skills and experience working with large, complex datasets.
    • Ability to translate complex technical concepts and analytical findings into clear business language.
    • Ability to manage multiple projects simultaneously and work autonomously with minimal supervision.
    • Experience leading analysts, managing analytical projects, or providing technical direction to team members. 
  • Education:

    • Bachelor’s degree in a quantitative, technical, or business discipline such as Statistics, Applied Mathematics, Computer Science, Data Analytics, Information Systems, Marketing Analytics, or a related field, or sufficient on-the-job use of related skills. A master’s degree is a plus. 
  • Schedule / in-office requirements:

    • Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home.

    • Our office locations are at:

      • 500 E John Carpenter Fwy, Irving, Tx

      • 1010 N University Parks Drive, Waco, Tx

Bring your goals and be enabled to reach them.

  • Competitive Pay: Commensurate with experience

  • Schedule: Full-time M-F – 8 AM to 5 PM

  • Benefits: Check out our benefits offerings Neighborly | Benefits Guide

  • Financial Benefits: Equity and annual bonus opportunities

  • Perks: Paid time off, Paid holidays, Recess breaks, wellness programs

Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.

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Brand:

Neighborly - USA Shared Services

Skills Required

  • 4+ years of experience in Digital Analytics, Marketing Analytics, Analytics Engineering, Business Intelligence, or related analytical roles
  • Experience building and maintaining data models, reporting tables, or analytical data pipelines in a cloud-based data warehouse (Google Cloud or AWS)
  • Experience using Google Analytics (including GA4) to analyze traffic sources, user behavior, lead generation, and website performance
  • Experience developing dashboards and reporting solutions using Google Data Studio, Tableau, Amazon QuickSight, or similar BI platforms
  • Advanced SQL skills and experience working with large, complex datasets
  • Experience using Python to build scalable, automated reporting solutions
  • Experience leading analysts, managing analytical projects, or providing technical direction to team members
  • Bachelor's degree in a quantitative, technical, or business discipline, or equivalent on-the-job experience
  • Master's degree in a related field
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The Company
HQ: Waco, TX
501 Employees
Year Founded: 1981

What We Do

Neighborly is a holding company of 21 service brands focused on repairing, maintaining and enhancing consumers’ homes and businesses and is the world’s largest home services franchisor serving 8.9 million+ customers. The company operates online platforms that connect consumers to service providers in their local communities that meet their rigorous standards as a franchisor across 14 service categories in the United States and in Canada. The company was founded in 1981 as Dwyer Group and is based in Waco, Texas. Neighborly now has nearly 3,600 franchisees and 10 corporate support centers throughout North America, U.K. and Germany.

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