Digital Analytics Ecosystem Product Manager

About the Job 

The Digital Analytics Ecosystem Product Manager is responsible for leading and driving digital logging data and clickstream data across the entire customer bank. 

For digital logging data, this Product Manager is responsible for standing up the process of designing, developing, validating, maintaining, and documenting the collection, storage, and usage of internally generated digital logging data. In addition, this Product Manager will support a variety of teams by identifying digital logging data opportunities, transforming collected data into curated data sets that meet the needs of teams across the company, and maintaining the data sets. This Product Manager will ensure the digital logging data is well defined, transformed, tested, and documented. 

For the clickstream data, this Product Manager is responsible for spearheading the data egress of website and app data from Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA). This Product Manager will determine, with input from cross-department teams, the clickstream data use cases which may result in different types of data egress options being required. This Product Manager will ensure the clickstream data is well defined, continuously fulfills the needs of teams across the company, maintains its integrity, and is thoroughly documented in a user-friendly fashion. 

Essential Job Functions 

• Partner with cross-functional teams (business analysts, developers, fraud detection teams, product owners, and data scientists) to understand data requirements, maintain data quality, and ensure data is accessible and well-managed  

• Determine and obtain alignment on an operating model with stakeholders 

• Develop the digital logging data and clickstream data roadmap and align with stakeholders on prioritization 

• Build and deliver functional specifications to the development teams for collecting and storing digital logging data 

• Build and deliver data egress methods to the IT teams for extracting and storing clickstream data  

• Participate in each phase of the digital logging data and clickstream data lifecycle to contribute technical expertise and to sustain consistency 

• Create and maintain user-friendly data dictionary for each table and the fields within it for digital logging data and clickstream data 

• Support team members and stakeholders leverage digital logging data or clickstream data for reporting, dashboarding, and investigating. 

• Ensure adherence to best practices in data warehousing, ETL processes, and database development 

• Leverage knowledge of KeyCorp and LOB strategy, business, and competition to anticipate needs and make recommendations 

• Stay up to date with emerging technologies and trends in digital data, data storage, and digital analytics 

Required Qualifications 

• Bachelor’s degree in Computer Science, Information Technology, Management Information Systems, Business or related field and 6 years of relevant experience; Master’s degree preferred. 

• Advanced proficiency with: 

• Database management, performance tuning, automation  

• Digital analytics tools such as Adobe Analytics, Adobe Customer Journey Analytics, Adobe Experience Platform, Google Cloud Platform, Tableau, Fullstory 

• Microsoft Excel and PowerPoint 

• Data visualization 
   

Understanding of: 

• Data governance and data management best practices 

• Digital product management and development 

• Extract, transform, and load (ETL) techniques 

• Manage data warehouses or data lakes 

• Data modeling 

• Data engineering 

• SQL 

• Source systems, such as React 

• Process flow and automation 

Ability to: 

• Navigate and explain how and when to utilize digital analytics data and digital logging data 

• Prioritization of varying demand from various stakeholders 

Expected Competencies 

• Communication: Excellent written and verbal communication skills; Clearly articulates implications and impacts; Anticipates and addresses conflict and challenges; Strong presentation development; Comfortable presenting to senior levels with ability to adapt or change course with confidence 

• Leadership: Sought out for advice and serves as mentor within and beyond immediate team; Demonstrates executive presence; Offers an opinion and contributes to the conversation; Holds themselves and others accountable 

• Partnering / Influencing: Demonstrated ability to engage and partner at mid- to senior leadership levels; Established reputation as an effective and collaborative partner 

• Business Acumen: Understands LOB and KeyCorp strategy; Leverages knowledge of our competition and the business to anticipate needs and make recommendations; Contributes materially to LOB strategy; Understands how business works; Connects the day-to-day work of team by effective translation of business drivers 

• Critical Thinking / Problem Solving: Sees the “bigger picture”; Advises leaders to make informed decisions based on keen critical thinking and problem-solving ability; Sought out for perspective and guidance with tackling challenges; Considers longer-term business strategy in recommending solutions