Join us as a Digital Analyst
- In this key role, you’ll be developing new insights from the digital estate using a range of digital analytics tools to drive increased engagement and improved customer experience
- You’ll be partnering with the Digital business, using data to drive effortless digital customer experiences
- This is an opportunity to act as a trusted adviser on any matters relating to digital data and help the bank deliver a best-in-class digital experience
- We're offering this role at vice president level
What you'll do
As a Digital Analyst, you’ll be defining and developing suitable metrics to ensure the digital business have a clear view of success. You’ll also be undertaking detailed analysis of digital data to generate business intelligence.
In addition, you’ll be:
- Providing expert consultancy on strategies to reduce customer friction and improve funnel conversion rates across digital channels
- Using data to spot opportunities for optimisation campaigns and implementing using the appropriate programmes and tools
- Providing the business with support to help it deliver on its ambition of ultra-personalised customer experiences
- Providing formal training and informal coaching to support to stakeholders, with the aim of enabling self-service of analytical tools
The skills you'll need
We’ll look to you to bring hands on experience with digital analytic tools and platforms, along with significant relevant digital analytics experience, either agency or client side, with a proven track record of delivering improvements to digital customer experience through leveraging data and insights. You'll need at least twelve years of experience in digital analytics, leveraging tools such as Adobe Analytics, Customer Journey Analytics (CJA), Adobe Target, and Adobe Journey Optimizer (AJO) to generate actionable insights from digital channels that drive customer engagement and enhance digital experiences.
You'll act as a subject matter expert on digital analytics platforms and data strategy, partnering with business stakeholders as a trusted advisor to deliver data-driven customer outcomes. You'll be responsible for translating business requirements into effective measurement and optimization solutions, collaborating closely with digital tagging developers to ensure accurate implementation and solution design. Strong experience in customer journey analysis, personalization, experimentation, digital performance measurement, and mentoring junior team members is essential.
You’ll also demonstrate:
- Significant experience of delivering the optimisation of campaigns and large scale personalisation programmes
- Significant experience of managing, configuring and utilising a data management platform to optimise performance media spend
- A solid understanding of web technologies such as HTML, JavaScript or CSS and up to date digital industry knowledge and best practice
- A good working knowledge of digital journey design and product process, as well as SEO and digital marketing
- The ability to interpret complex business requirements and manage demands of multiple stakeholders in a fast-paced environment with competing priorities
- Excellent communication skills, including the ability to present in senior forums and influence business decisions and stakeholders with the use of insight
Hours
45Job Posting Closing Date:
22/10/2026Skills Required
- At least 12 years of experience in digital analytics
- Hands-on experience with Adobe Analytics
- Experience with Customer Journey Analytics
- Experience with Adobe Target
- Experience with Adobe Journey Optimizer
- Proven track record improving digital customer experience through data and insights
- Subject matter expertise in digital analytics platforms and data strategy
- Experience translating business requirements into measurement and optimization solutions
- Experience collaborating with digital tagging developers
- Experience in customer journey analysis, personalization, experimentation, and digital performance measurement
- Experience mentoring junior team members
- Experience optimizing campaigns and large-scale personalization programs
- Experience managing, configuring, and using a data management platform
- Understanding of HTML, JavaScript, or CSS
- Knowledge of digital journey design, product processes, SEO, and digital marketing
- Ability to manage multiple stakeholders and competing priorities
- Excellent communication and presentation skills
NatWest Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about NatWest Group and has not been reviewed or approved by NatWest Group.
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Flexible Benefits — A flexible ValueAccount structure with pension and benefit funding allows tailoring of health, protection, lifestyle, and savings options, with unused amounts typically paid as cash. This flexibility supports personalisation of coverage, particularly in Great Britain where the framework is most detailed.
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Retirement Support — Employer-funded pension contributions are provided on top of salary in Great Britain, alongside automatic retirement enrollment and share/save programs. This creates structured long‑term wealth support as part of total reward.
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Parental & Family Support — UK policies outline extended maternity, adoption and equal partner leave on full pay with a phased return, plus paid neonatal care leave. These provisions are positioned as market‑leading and complement broader flexibility resources.
NatWest Group Insights
What We Do
We’re a business that understands when our customers and people succeed, our communities succeed, and our economy thrives. As part of our purpose, we’re looking at how we can drive change for our communities in enterprise, learning and climate. As one of the leading supporters of UK business, we’re prioritising enterprise as a force of change. We’re focusing on the people and communities who have traditionally faced the highest barriers to entry and figuring out ways to remove these. Learning is also key to our continued growth as a company in an ever changing and increasingly digital world. By setting a dynamic and leading learning culture, our people prosper, and our customers are given the tools to continue to improve their financial capability and confidence. One of the biggest challenges we all face in our future is climate change. That’s why we’ve put it right at the core of our purpose. We want to champion climate solutions with financing and entrepreneurial support, fully embed climate into our culture and decision making, and be climate positive by 2025. We’re committed to using our purpose to break down barriers, drive change and ultimately create a great place to work.
