Digital Analyst - Music & Dance

Company Description

Are you ready to turn data into actionable insights and help drive the performance of Red Bull's media channels to new heights?

Join our Audience Insights team in Salzburg, Austria, as we search for a new team member to focus on Music, Dance, and Brand properties.

Job Description

IN A NUTSHELL

In this role, you'll focus on analyzing social channels like Instagram and TikTok, while also developing skills to analyze Earned (media coverage of Red Bull) and Owned (Redbull.com/Red Bull TV) channels. Your goal will be to provide actionable, strategy-driven, and content-focused recommendations.
Success in this role will also involve building strong working relationships across Red Bull's Music & Dance Marketing teams.

GUIDE STRATEGY

You'll lead the analysis of platform and Music and Dance trends across Red Bull’s digital channels. Your insights will guide both global and country teams, highlighting key drivers and opportunities for impactful actions.

DIVE INTO DATA ANALYTICS

Be creative in conducting both proactive and reactive analyses to meet business needs. You’ll have the freedom to explore ideas and present findings to stakeholders, ranging from project insights to content analysis and market research.

SET DATA BEST PRACTICES

Lead by example in gathering, interpreting, and presenting data-driven stories. You'll work closely with global colleagues, offering training on tools and providing context to elevate data usage.

CONTENT RECOMMENDATIONS

You’ll use qualitative analysis, market research, and competitor evaluations to provide strategic content recommendations. You’ll identify opportunities by studying audience preferences and industry trends and you’ll collaborate with teams to align content with market objectives.

Qualifications

• 3+ years of experience in a comparable role, ideally within the Media or Publishing industries
• Highly skilled in Microsoft Excel, PowerPoint, knowledge of BI tools (e.g. Looker) is a plus, and willingness to learn new tools is a must.
• Good working knowledge of social media and some associated analytics tools (e.g. Sprinklr, as well as native reporting platforms of the social networks)
• Sharp analytical skills, with the ability to extract and analyse raw data and draw conclusions.
• Ability to transform findings into a clear compelling story that drives positive action from the business.
• Intellectually curious and adaptable team player with a self-starter mentality and the ability to communicate efficiently and reliably in a multilingual, multicultural environment.
• Fluent in English; other languages are considered an asset.

Additional Information

Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is €2.229 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.